Goods Unite Us was founded with the mission to empower consumers to make purchasing decisions that align with their social and political beliefs. The company offers a mobile app and website that provide tools for users to understand the political expenditures of various brands and companies. Their services include features that allow users to reach out to brands, make informed purchasing decisions, and ensure their investments reflect their values. Goods Unite Us focuses on the intersection of consumer behavior and political activism, aiming to create a more transparent marketplace.

Notable affiliated individuals and investors include co-founders Abigail Wuest, Amy Miller, and Jordan Krueger, who bring diverse backgrounds in law, business, and technology. The company has achieved significant milestones, such as building a comprehensive database of political contributions by major brands and gaining a dedicated user base. Goods Unite Us has had a meaningful impact by enabling consumers to align their spending with their values, thereby fostering greater corporate accountability and encouraging more ethical business practices.