Virtue

Virtue, formerly known as Pledger, is a UK-based software company founded to enable retailers to create instant social impact and sustainability campaigns. Their core mission is to help businesses build stronger brands and connect with consumers through shared values. Virtue offers tools for smart audience targeting and instant campaign creation, allowing retailers to select causes that align with their brand values and facilitate customer donations at checkout. Their market focus includes thousands of retailers, causes, and shoppers committed to making a positive difference.

Notable affiliated individuals and investors include key figures in the social impact and retail sectors, although specific names are not provided. Virtue has achieved significant milestones by partnering with a large number of retailers and causes, enhancing their ability to drive social impact. Their platform has empowered numerous businesses to integrate sustainability into their operations, thereby fostering a deeper connection with value-driven consumers and contributing to a more responsible retail ecosystem.