Gullak Money, founded in 2022, is a mobile app designed to automate savings and invest them in gold, targeting the Indian market. The company's core mission is to transform the traditional, non-smart saving habits of Indian savers into wealth-creating investments. By offering a user-friendly platform, Gullak enables users to set up automatic payments, reminders, and save on everyday expenses. The app focuses on making digital gold investments accessible and more profitable than traditional bank deposits or fixed deposits.

Notable affiliated individuals include the founding team, whose expertise spans finance and technology sectors. Gullak has rapidly grown since its launch, amassing 40,000 transacting users within 60 days and achieving a monthly Gross Transaction Value (GTV) of $280K, with a growth rate of 25% week-on-week. This impressive traction highlights the app's impact on changing saving behaviors in India, providing a more lucrative alternative to conventional saving methods.