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Gusto
AddedFeb 13, 2024
UpdatedJul 6, 2026
Gusto

Gusto

Gusto provides cloud-based payroll, benefits, and human resources software for small and medium-sized businesses.

HQ
San Francisco, CA, US
Founded
2011
Accelerator
Y Combinator logoY CombinatorW12
Overview
M & A
Analysis
Compare
Fundraising
Employees
News
Website

Gusto operates an all-in-one platform that combines payroll, employee benefits, and human resources tools for small and medium-sized businesses. Its software automates tax filing, direct deposit, benefits administration, hiring and onboarding, and time tracking alongside compliance support.

The platform also offers a 401(k) retirement plan and business compliance management, broadening what an employer can manage in a single place. Gusto pairs its automation with expert support for the businesses it serves.

Gusto - M & A Snapshot

Open M & A

  • Mosey

    Acquired by Gusto • Undisclosed • Apr 9, 2026

  • Guideline

    Acquired by Gusto • $600M • Nov 15, 2025

Gusto - Products & Services

  • Gusto 401(k) logo

    Gusto 401(k)

    Gusto 401(k) is a small-business retirement plan that offers 401(k) accounts integrated with Gusto payroll.

    Competing Products

    Human Interest logo
    Automatic Data Processing logo
  • Gusto Time Tools logo

    Gusto Time Tools

    Gusto Time Tools tracks employee hours, time-off, and project codes feeding directly into payroll runs.

    Competing Products

    Homebase logo
    Intuit logo
  • Gusto HR logo

    Gusto HR

    Gusto HR handles employee documents, performance reviews, surveys, and policy management for small teams.

    Competing Products

    Paycor logo
    Rippling logo
  • Gusto Benefits logo

    Gusto Benefits

    Gusto Benefits administers health insurance, 401(k), and HSA enrollment integrated with payroll deductions.

    Competing Products

    Paycor logo
    Rippling logo
  • Gusto Payroll logo

    Gusto Payroll

    Gusto Payroll automates wage runs, multi-state tax filing, and direct deposit for U.S. small businesses.

    Competing Products

    Rippling logo
    Intuit logo
    Zenefits logo
  • Gusto Hiring and Onboarding logo

    Gusto Hiring and Onboarding

    Gusto Hiring and Onboarding delivers offer letters, e-signature, and new-hire paperwork that flows into payroll.

    Competing Products

    Lever logo
    Rippling logo

Gusto - Similar Companies

Automatic Data Processing logo

Automatic Data Processing

Human Interest logo

Human Interest

humaninterest.com

Intuit logo

Intuit

intuit.com

Homebase logo

Homebase

Paycor logo

Paycor

paycor.com

Rippling logo

Rippling

rippling.com

Zenefits logo

Zenefits

Lever logo

Lever

Gusto - Quick Facts

Who are Gusto's competitors?

Companies similar to Gusto include Automatic Data Processing, Human Interest, Intuit and Homebase.

When was Gusto founded?

Gusto was founded in 2011.

Where is Gusto's headquarters located?

Gusto's headquarters is located in San Francisco, CA, US.

How much has Gusto raised to-date?

As of Jan 28, 2023, Gusto has raised a total of $746.2M (USD).

How many employees does Gusto have?

Gusto has 2,400 employees as of May 7, 2026.

Gusto - Classification

Ownership
  • Venture Capital
Technology
  • Cloud
Geographic Exposure
  • Americas United States
Model
  • Platform
Revenue
  • Recurring
  • Software
Customer
  • Small Business
Tags
  • HR Tech
  • SaaS
NAICS
  • 524000Insurance Carriers and Related Activities
  • 524100Insurance Carriers
  • 520000Finance and Insurance
SIC
  • 6300Insurance Carriers
Show 12 more industry codes
NAICS
  • 513200Software Publishers
  • 524110Direct Life, Health, and Medical Insurance Carriers
  • 524114Direct Health and Medical Insurance Carriers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 6320Accident And Health Insurance And Medical Service Plans
  • 6321Accident And Health Insurance
  • 6000Depository Institutions
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7372Prepackaged Software