Gusto brings payroll, employee benefits, human resources, time tracking, and compliance together in a single platform aimed at small and medium-sized businesses.
Running these functions in one system reduces the need to move data between separate tools, and Gusto pairs the software with expert support for small business owners.
Gusto sells payroll, employee benefits, and human resources software to small and medium-sized businesses across the United States.
The market for small-business payroll and HR software is crowded, with both long-standing providers and newer integrated platforms competing for the same employers.
Gusto reached a major milestone in April 2026, serving more than 500,000 small businesses across the United States—roughly one in twelve employers. This growth reflects the trust small business owners place in Gusto for payroll, benefits, and compliance.
In the same month, Gusto released its Spring 2026 Showcase with nearly 75 new features, including AI integrations in Claude and Slack, automated payment routing, mobile expense tools, real-time cash flow dashboards, and expanded tax credit support.
