Hazel, founded with a mission to revolutionize the female incontinence market, focuses on creating adult diapers that prioritize fit, function, and aesthetics. By addressing the specific needs of women, Hazel aims to provide a dignified and comfortable solution to a traditionally overlooked issue. Their direct-to-consumer (D2C) business model allows them to offer high-quality products directly to customers, ensuring affordability and accessibility.

Notable individuals affiliated with Hazel include experts in healthcare and product design who bring valuable insights into the development of their innovative products. The company has garnered attention from investors interested in health tech and consumer goods, contributing to its rapid growth. Hazel's impact is evident in its ability to improve the quality of life for women dealing with incontinence, setting new standards in the industry through thoughtful design and customer-centric solutions.