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Hogaru
AddedMar 20, 2024
UpdatedJul 7, 2026
Hogaru

Hogaru

Hogaru is a Colombian tech-enabled platform that provides professional cleaning and home care services to households and small businesses.

HQ
Bogotá, Bogotá, CO
Founded
2015
Accelerator
Y Combinator logoY CombinatorW17
Overview
M & A
Analysis
Compare
Fundraising
Employees
News
Website

Hogaru is a Colombia-based technology platform delivering professional cleaning and home care services to residential and small business clients throughout Latin America. Unlike informal marketplace competitors, the company hires its cleaning professionals directly under formal employment contracts, providing stable salaries, benefits, and training.

Founded in 2015 by Matteo Cera, Gonzalo Ucar, and Oscar Pena, the company participated in Y Combinator's W17 batch and has received backing from investors including The Venture City and the International Finance Corporation. Hogaru operates primarily in Colombia and has explored expansion into Chile and Mexico.

Hogaru - M & A Snapshot

Open M & A

  • Homely

    Acquired by Hogaru • Undisclosed • Jan 16, 2023

Hogaru - Products & Services

  • Home Cleaning Service logo

    Home Cleaning Service

    Professional cleaning and home care services delivered by trained employees through a tech-enabled booking platform.

    Competing Products

    AYDA logo
    Casalimpia logo

Hogaru - Similar Companies

AYDA logo

AYDA

ayda.com.co

Casalimpia logo

Casalimpia

casalimpia.com

Hux logo

Hux

hux.com

Cleanify logo

Cleanify

cleanify.com

Aora logo

Aora

aoraservicios.com

HomeX logo

HomeX

homex.com

wrkman logo

wrkman

wrkmanapp.com

Broomly logo

Broomly

broomly.com

HireJoe logo

HireJoe

Pedro's List logo

Pedro's List

Houm logo

Houm

houm.com

MyClean logo

MyClean

myclean.com

Bonjuur logo

Bonjuur

bonjuur.com

Sage Home Care logo

Sage Home Care

Errund logo

Errund

Hogaru - Quick Facts

Who are Hogaru's competitors?

Companies similar to Hogaru include AYDA, Casalimpia, Hux and Cleanify.

When was Hogaru founded?

Hogaru was founded in 2015.

Where is Hogaru's headquarters located?

Hogaru's headquarters is located in Bogotá, Bogotá, CO.

When was Hogaru's last funding round?

Hogaru's most recent funding round was for $810k (USD) in March 2017.

How much has Hogaru raised to-date?

As of Mar 21, 2017, Hogaru has raised a total of $1.4M (USD).

How many employees does Hogaru have?

Hogaru has 750 employees as of Feb 24, 2024.

Hogaru - Classification

Industry
  • Cleaning Companies
  • Home Services
Ownership
  • Private
Technology
  • Mobile Apps
  • Web Platform
Geographic Exposure
  • Americas
Model
  • Marketplace
Revenue
  • Service Fees
  • Subscription
Customer
  • B2B
  • B2C
NAICS
  • 561720Janitorial Services
  • 560000Administrative and Support and Waste Management and Remediation Services
  • 561000Administrative and Support Services
  • 561700Services to Buildings and Dwellings
SIC
  • 7340Services To Dwellings And Other Buildings
  • 7349Building Cleaning And Maintenance Services, Not Elsewhere Classified
  • 7300Business Services
Show 7 more industry codes
NAICS
  • 230000Construction
  • 236000Construction of Buildings
SIC
  • 1600Heavy Construction Other Than Building Construction-contractors
  • 1620Heavy Construction, Except Highway And Street Construction
  • 1629Heavy Construction, Not Elsewhere Classified
  • 7380Miscellaneous Business Services
  • 7389Business Services, Not Elsewhere Classified