Unlike gig-marketplace competitors, Hogaru hires cleaning professionals directly under formal employment contracts, providing stable salaries, benefits, and professional training. This model reduces turnover and ensures consistent service quality for clients.
The company leverages proprietary technology to manage scheduling, payroll, and customer assignments, creating operational efficiencies that support both worker welfare and scalable service delivery across Latin America.
The Latin American home services market is fragmented, with millions of informal workers lacking employment protections. Hogaru targets this gap by scaling a technology-enabled, compliant workforce model that appeals to middle-income households and small businesses.
The company has explored expansion into Mexico and Chile, positioning itself to capture share in a region where demand for reliable domestic services exceeds supply of formal providers.
Hogaru provides professional cleaning and home care services to residential clients and small businesses throughout Colombia. Offerings include daily cleaning, laundry, ironing, and cooking, delivered by vetted and trained professionals through a mobile and web booking platform.
Clients schedule services on demand or through recurring subscriptions, with assignments managed via Hogaru proprietary technology stack that optimizes routes, tracks quality, and handles billing.
