Founded in Brooklyn, New York, HowGood is an American company dedicated to rating the sustainability of food products. With the world's largest database on sustainable food, HowGood aims to empower consumers and businesses by providing comprehensive sustainability scores for food items. Their program leverages up to 60 industry-specific indicators to evaluate products, helping grocery stores and consumers make informed choices that support environmental and social responsibility.

Notable figures associated with HowGood include its founders and key investors who have supported its mission to drive sustainability in the food industry. The company has achieved significant milestones, such as earning certification from the Carbon Trust for its Product Carbon Footprint Model, distinguishing it as a leading platform for enterprise food companies. HowGood's impact is evident in its ability to automate sustainability reporting and assist ingredient and solution providers in navigating sustainability data, ultimately fostering a more sustainable food ecosystem globally.