Illumai
Formula XO develops and sells unique, patent-pending hair care products that cleanse and beautify without damaging natural ecosystems of hair and skin.
Founded
2013Formula XO develops and sells unique, patent-pending hair care products that cleanse and beautify without damaging natural ecosystems of hair and skin.
Illumai, originally known as Formula XO, was founded with the mission to revolutionize hair care by developing products that cleanse and beautify without disrupting the natural protective ecosystems of the skin, scalp, and hair. The company offers a range of hair care products, including a shampoo and conditioner, based on their proprietary cleansing agent, XO-70. This unique surfactant gently removes impurities without harming the hair's natural biome. Illumai's market focus is on consumers seeking healthier, science-backed alternatives to traditional hair care products.
Notable figures associated with Illumai include an internationally recognized scientist who developed the initial formulations. The company has garnered attention for its innovative approach and patent-pending technology. Key achievements include the successful launch of their Biome Care System for Hair and positive customer feedback highlighting the effectiveness of their products. Overall, Illumai has made a significant impact by offering a scientifically advanced solution that promotes healthier hair care practices.
Companies similar to Illumai include Formula XO, Ooli, Strands Hair Care and Olaplex.
Illumai was founded in 2013.
Illumai's headquarters is located in Greenfield, MA, US.
Illumai's most recent funding round was for $150k (USD) in December 2015.
As of Dec 13, 2015, Illumai has raised a total of $1.3M (USD).
Illumai has 5 employees as of Feb 4, 2024.
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