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Illumai
AddedFeb 16, 2024
UpdatedJun 18, 2026
Illumai

Illumai

Angel

Formula XO develops and sells unique, patent-pending hair care products that cleanse and beautify without damaging natural ecosystems of hair and skin.

HQ
Greenfield, MA, US
Founded
2013
Overview
Compare
Fundraising
Employees
Website

Illumai, originally known as Formula XO, was founded with the mission to revolutionize hair care by developing products that cleanse and beautify without disrupting the natural protective ecosystems of the skin, scalp, and hair. The company offers a range of hair care products, including a shampoo and conditioner, based on their proprietary cleansing agent, XO-70. This unique surfactant gently removes impurities without harming the hair's natural biome. Illumai's market focus is on consumers seeking healthier, science-backed alternatives to traditional hair care products.

Notable figures associated with Illumai include an internationally recognized scientist who developed the initial formulations. The company has garnered attention for its innovative approach and patent-pending technology. Key achievements include the successful launch of their Biome Care System for Hair and positive customer feedback highlighting the effectiveness of their products. Overall, Illumai has made a significant impact by offering a scientifically advanced solution that promotes healthier hair care practices.

Illumai - Similar Companies

Formula XO logo

Formula XO

Ooli logo

Ooli

oolibeauty.com

Strands Hair Care logo

Strands Hair Care

Olaplex logo

Olaplex

olaplex.com

Axil Brands logo

Axil Brands

reviveprocare.com

Lubricity Labs logo

Lubricity Labs

lubricitylabs.com

Vegamour logo

Vegamour

vegamour.com

Edge Entity logo

Edge Entity

edgeentity.com

Lillian Augusta logo

Lillian Augusta

HairDays logo

HairDays

myhairdays.com

Bloom Beauty Brand logo

Bloom Beauty Brand

Virtue Labs logo

Virtue Labs

virtuelabs.com

Nourie Hair logo

Nourie Hair

nouriehair.com

Naturalicious logo

Naturalicious

naturalicious.net

Function of Beauty logo

Function of Beauty

Illumai - Quick Facts

Who are Illumai's competitors?

Companies similar to Illumai include Formula XO, Ooli, Strands Hair Care and Olaplex.

When was Illumai founded?

Illumai was founded in 2013.

Where is Illumai's headquarters located?

Illumai's headquarters is located in Greenfield, MA, US.

When was Illumai's last funding round?

Illumai's most recent funding round was for $150k (USD) in December 2015.

How much has Illumai raised to-date?

As of Dec 13, 2015, Illumai has raised a total of $1.3M (USD).

How many employees does Illumai have?

Illumai has 5 employees as of Feb 4, 2024.

Illumai - Classification

Ownership
  • Private
Technology
  • Biotech
Geographic Exposure
  • United States
Revenue
  • Transactional
Customer
  • Consumers
Main Product
  • Hair Care
Tags
  • Cleantech
  • eCommerce
NAICS
  • 320000Manufacturing
  • 325600Soap, Cleaning Compound, and Toilet Preparation Manufacturing
  • 325620Toilet Preparation Manufacturing
  • 325000Chemical Manufacturing
SIC
  • 2844Perfumes, Cosmetics, And Other Toilet Preparations
  • 2800Chemicals And Allied Products
Show 4 more industry codes
NAICS
  • 330000Manufacturing
SIC
  • 2890Miscellaneous Chemical Products
  • 2899Chemicals And Chemical Preparations, Not Elsewhere Classified
  • 3900Miscellaneous Manufacturing Industries