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Virtue Labs
AddedFeb 15, 2024
UpdatedJun 18, 2026
Virtue Labs

Virtue Labs

Series D

Virtue: A haircare brand utilizing ethically-sourced human protein for regenerative treatments.

HQ
Raleigh, NC, US
Founded
2015
Overview
Compare
Fundraising
Employees
Website

Virtue Labs, founded in 2017, is a pioneering haircare brand dedicated to transforming hair health through science. The company's core mission is to leverage advanced regenerative medicine to create effective haircare solutions. Virtue Labs' flagship product is Alpha Keratin 60ku, a human protein derived from ethically-sourced human hair, which repairs and revitalizes damaged hair. Their product line includes shampoos, conditioners, and scalp treatments designed to restore hair to its optimal state. Virtue Labs primarily targets consumers seeking premium, scientifically-backed haircare products.

Notable figures associated with Virtue Labs include Dr. Luke Burnett, a retired U.S. Army Colonel and the scientist behind the discovery of Alpha Keratin 60ku. The company has garnered investment from prestigious venture capital firms such as L Catterton. Key achievements include multiple beauty awards and widespread acclaim for their innovative approach to haircare. Virtue Labs has significantly impacted the haircare industry by introducing a unique, science-driven solution that addresses hair damage at a molecular level, setting new standards for efficacy and ethical sourcing in beauty products.

Virtue Labs - Similar Companies

Vegamour logo

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vegamour.com

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Virtue Labs - Quick Facts

Who are Virtue Labs' competitors?

Companies similar to Virtue Labs include Vegamour, Lubricity Labs, Nutrafol and Strands Hair Care.

When was Virtue Labs founded?

Virtue Labs was founded in 2015.

Where is Virtue Labs' headquarters located?

Virtue Labs' headquarters is located in Raleigh, NC, US.

How much has Virtue Labs raised to-date?

As of May 24, 2023, Virtue Labs has raised a total of $73.5M (USD).

How many employees does Virtue Labs have?

Virtue Labs has 52 employees as of Feb 5, 2024.

Virtue Labs - Classification

Industry
  • Retail
Ownership
  • Private
Technology
  • Biotech
Geographic Exposure
  • United States
Revenue
  • Transactional
Customer
  • Consumers
Main Product
  • Haircare
  • Hair Products
Tags
  • Biotech
  • eCommerce
NAICS
  • 320000Manufacturing
  • 325600Soap, Cleaning Compound, and Toilet Preparation Manufacturing
  • 325620Toilet Preparation Manufacturing
  • 325000Chemical Manufacturing
SIC
  • 2844Perfumes, Cosmetics, And Other Toilet Preparations
  • 2800Chemicals And Allied Products
Show 6 more industry codes
NAICS
  • 330000Manufacturing
  • 620000Health Care and Social Assistance
SIC
  • 3900Miscellaneous Manufacturing Industries
  • 8000Health Services
  • 8040Offices And Clinics Of Other Health Practitioners
  • 8049Offices And Clinics Of Health Practitioners, Not Elsewhere Classified