Virtue Labs
Virtue: A haircare brand utilizing ethically-sourced human protein for regenerative treatments.
Founded
2015Virtue: A haircare brand utilizing ethically-sourced human protein for regenerative treatments.
Virtue Labs, founded in 2017, is a pioneering haircare brand dedicated to transforming hair health through science. The company's core mission is to leverage advanced regenerative medicine to create effective haircare solutions. Virtue Labs' flagship product is Alpha Keratin 60ku, a human protein derived from ethically-sourced human hair, which repairs and revitalizes damaged hair. Their product line includes shampoos, conditioners, and scalp treatments designed to restore hair to its optimal state. Virtue Labs primarily targets consumers seeking premium, scientifically-backed haircare products.
Notable figures associated with Virtue Labs include Dr. Luke Burnett, a retired U.S. Army Colonel and the scientist behind the discovery of Alpha Keratin 60ku. The company has garnered investment from prestigious venture capital firms such as L Catterton. Key achievements include multiple beauty awards and widespread acclaim for their innovative approach to haircare. Virtue Labs has significantly impacted the haircare industry by introducing a unique, science-driven solution that addresses hair damage at a molecular level, setting new standards for efficacy and ethical sourcing in beauty products.
Companies similar to Virtue Labs include Vegamour, Lubricity Labs, Nutrafol and Strands Hair Care.
Virtue Labs was founded in 2015.
Virtue Labs' headquarters is located in Raleigh, NC, US.
As of May 24, 2023, Virtue Labs has raised a total of $73.5M (USD).
Virtue Labs has 52 employees as of Feb 5, 2024.
Nutrafol
nutrafol.com
