Infotap
Infotap develops software that helps venues collect and analyze guest feedback through digital touchpoints.
Founded
2014Infotap develops software that helps venues collect and analyze guest feedback through digital touchpoints.
Infotap's distinction is where it asks for feedback: inside the captive portal, while a guest is already connected, rather than by email days later. Because the Wi-Fi connection is exchanged for a short survey, the company reports substantially higher completion rates and faster response times than traditional post-visit email surveys.
The product also deploys quickly, requiring only a redirect change on an existing wireless controller, and is designed to be venue-agnostic across airports, hotels, stadiums, convention centers, and transit hubs, letting operators act on location-linked feedback within the same visit.
Source: infotap.com
Demand for in-the-moment customer and visitor feedback continues to grow as venues seek operational and commercial decisions grounded in first-party data. Captive-portal and guest-Wi-Fi analytics sit at the intersection of networking infrastructure and customer-experience measurement, a segment that has expanded with smart-venue and smart-city investment.
Competition in survey and experience-management software is well established, and differentiation increasingly rests on where feedback is captured and how quickly it becomes usable. Platforms that fold collection, analysis, and reporting into an existing venue workflow are positioned to win budgets previously split across survey and analytics vendors.
Source: infotap.com
Infotap is a guest-engagement and feedback platform built around the Wi-Fi captive-portal moment. When a guest connects to a venue's network and authenticates through the existing portal, Infotap presents a short, venue-branded micro-survey and then releases the guest to the internet, capturing voluntary responses in the moment rather than by follow-up email.
The platform is gateway-agnostic and integrates with common wireless controllers. Surveys offer several question types, render with the venue's own branding, and stream into a dashboard that links responses to location and device context, with automated reporting for operators.
Source: infotap.com