Leadfeeder launches **Web Insights**, a tool that identifies which marketing channels, campaigns, and web pages attract target companies. The feature integrates with existing Web Visitors tracking and provides ICP fit and Intent Score metrics per company visit. No additional setup is required for users.
Leadfeeder introduces six AI-powered skills for ChatGPT and Claude that help businesses identify website visitors, detect buyer intent, and construct B2B audience segments. The plugin integrates directly into both AI platforms to streamline lead generation and sales intelligence. Companies can leverage these tools to analyze visitor data and refine targeting strategies.
Leadfeeder adds product and marketing executive Brad Noble to its board in an observer capacity. Kevin McIntyre says Noble's product and marketing experience will improve decisions as Leadfeeder works through its next phase of growth.
