Lob Direct Mail is a direct mail platform combining APIs, dashboards, Postal IQ routing, and a nationwide print delivery network.
Lob Direct Mail is a direct mail platform for teams managing complex mail at scale. It combines campaign tools, APIs, Postal IQ routing intelligence that selects the most efficient USPS entry point for each mailpiece, and a nationwide Print Delivery Network that prints mail near its final destination to reduce transit time and stabilize costs.
The platform makes mail data-driven, letting teams segment and personalize campaigns from a dashboard or integrated outreach tools and track every send from production to delivery. It supports compliance requirements including HIPAA, GDPR, and CCPA/CPRA, and is used by more than 12,000 companies for building, routing, printing, and delivering direct mail.
| Attribute | Lob Direct Mail | Row Pro | Traditional Direct Mail | |
|---|---|---|---|---|
| Provider | |  |  | |
| Founded | 2013 | 2012 | 1996 | |
| Sells To | Enterprise | Enterprise | Enterprise, Small Business | |
| Pricing Model | Recurring, Software, Usage-based | Recurring, Software | Recurring, SaaS | |
| Ownership | Venture-backed | Venture-backed | Private, Venture-backed |
Provider
Founded 2013
Sells To Enterprise
Pricing Model Recurring, Software, Usage-based
Ownership Venture-backed
Provider
Founded 2012
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Venture-backed
Provider
Founded 1996
Sells To Enterprise, Small Business
Pricing Model Recurring, SaaS
Ownership Private, Venture-backed
PostalPostal Direct Mail Services automates direct mail logistics with in-app design of notes, mailers, and postcards inside Postal's gifting platform.
MailPros USA's Direct Mail Marketing service manages campaigns from design and list targeting through printing, addressing, and USPS delivery.
Postalytics is a direct mail automation platform for creating, sending, and tracking personalized letter and postcard campaigns.
Email ad server to manage, deliver and track direct and programmatic newsletter ads.
Postie's Direct Mail Platform is an all-in-one direct mail advertising platform with digital-style targeting, execution, and measurement.
Virtual Mailroom sorts and scans incoming mail and uploads it to an online virtual mailbox.
PFL's Automated Direct Mail is a CRM-integrated platform for personalized, data-triggered direct mail campaigns at scale.
Email ads in premium publisher newsletters reaching 240M+ verified people with people-based targeting.
PostGrid Print & Mail API automates printing and mailing of letters, postcards, and checks via REST API.
Campaign Monitor Email Marketing provides automated customer journeys, drip campaigns, and transactional email tools.
MailerLite Email Marketing provides simple email campaigns, automation, landing pages, and audience growth tools.
The Email Deliverability Suite manages Apollo.io sending domains, authentication, warmup, verification, and reputation monitoring.
Marketing automation platform for email campaigns, forms, segments, journeys, and A/B testing.
Postal Direct Mail Services automates direct mail logistics with in-app design of notes, mailers, and postcards inside Postal's gifting platform.
PostalMailPros USA's Direct Mail Marketing service manages campaigns from design and list targeting through printing, addressing, and USPS delivery.
Postalytics is a direct mail automation platform for creating, sending, and tracking personalized letter and postcard campaigns.
Email ad server to manage, deliver and track direct and programmatic newsletter ads.
Postie's Direct Mail Platform is an all-in-one direct mail advertising platform with digital-style targeting, execution, and measurement.
Virtual Mailroom sorts and scans incoming mail and uploads it to an online virtual mailbox.
PFL's Automated Direct Mail is a CRM-integrated platform for personalized, data-triggered direct mail campaigns at scale.
Email ads in premium publisher newsletters reaching 240M+ verified people with people-based targeting.
PostGrid Print & Mail API automates printing and mailing of letters, postcards, and checks via REST API.
Campaign Monitor Email Marketing provides automated customer journeys, drip campaigns, and transactional email tools.
MailerLite Email Marketing provides simple email campaigns, automation, landing pages, and audience growth tools.
The Email Deliverability Suite manages Apollo.io sending domains, authentication, warmup, verification, and reputation monitoring.
Marketing automation platform for email campaigns, forms, segments, journeys, and A/B testing.