Postie's Direct Mail Platform is an all-in-one direct mail advertising platform with digital-style targeting, execution, and measurement.
Postie's Direct Mail Platform lets marketers build audiences from first-party CRM data, deploy campaigns, and track CPA, CVR, and ROAS in real time. Its machine learning engine creates lookalike models from top-performing customer segments, and programmatic triggers mail website visitors through identity resolution matched to home addresses.
The platform combines prospecting, website retargeting, and CRM reengagement in one execution layer, replacing separate data providers, printers, and agencies. Postie states direct mail campaigns can be run like digital ads, with KPI dashboards that integrate a marketer's existing technology stack.
| Attribute | Postie Direct Mail Platform | Automated Direct Mail, Traditional Direct Mail | |
|---|---|---|---|
| Provider |  |  | |
| Founded | 2017 | 1996 | |
| Sells To | Enterprise, Small Business | Enterprise, Small Business | |
| Pricing Model | Recurring, SaaS | Recurring, SaaS | |
| Ownership | Private equity-backed, Venture-backed | Private, Venture-backed |
Provider
Founded 2017
Sells To Enterprise, Small Business
Pricing Model Recurring, SaaS
Ownership Private equity-backed, Venture-backed
Provider
Founded 1996
Sells To Enterprise, Small Business
Pricing Model Recurring, SaaS
Ownership Private, Venture-backed
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