Loop (legally Xariable Inc.) is a Columbus, Ohio-based ecommerce operations platform built for retention. Founded in 2017 by Jonathan Poma and co-founders, it has evolved from a Shopify returns app into a full pre- and post-purchase suite covering Checkout+, Protection, Promise, Editing, Tracking, Returns, Exchanges, Shipping, Intelligence, and Fraud Prevention. Loop serves 5,000+ brands including Princess Polly, Allbirds, Brooklinen, and Reebok, has processed over 100 million returns, and retained $997M+ in revenue through exchanges and store credit.
CEO Hannah Bravo took over in August 2024 after serving as COO. The company raised $125.45M across 5 rounds (Series B led by CRV with Shopify participation), was valued at ~$340M post-money in 2021, and acquired Wonderment (order tracking) in December 2024. Available natively on Shopify (Premier Technology Partner) and via custom integration on other platforms. Pricing: Essential $155/mo, Advanced $272/mo, Enterprise custom.
