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Memorable
AddedFeb 16, 2024
UpdatedJun 20, 2026
Memorable

Memorable

Acquired

Memorable used AI and cognitive science to predict and improve ad creative performance.

HQ
Cambridge, MA, US
Founded
2021
Overview
M & A
Analysis
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Fundraising
Employees
News
Website

Memorable was an ad creative intelligence platform founded in 2021 by Sebastian Acevedo and Camilo Fosco. The company built predictive models, trained on millions of human responses to ads, to help brands evaluate and optimize the memorability, saliency, and conversion potential of their visual advertising assets. Its tools provided data-driven feedback on creative performance and competitive benchmarks for clients such as Unilever, L’Oréal, and Coca-Cola.

In August 2024, Reddit acquired Memorable AI and integrated its technology and team into Reddit’s advertising business to enhance creative optimization for advertisers. Co-founders Acevedo and Fosco joined Reddit in senior product and engineering roles, and the Memorable brand was absorbed into Reddit’s ad tech stack.

Memorable - M & A Snapshot

Open M & A

  • Reddit

    Acquired Memorable • Undisclosed • Aug 1, 2024

Memorable - Quick Facts

When was Memorable founded?

Memorable was founded in 2021.

Where is Memorable's headquarters located?

Memorable's headquarters is located in Cambridge, MA, US.

How much has Memorable raised to-date?

As of Aug 1, 2024, Memorable has raised a total of $2.8M (USD).

Memorable - Classification

Industry
  • Advertising Technology
Ownership
  • Acquired
Technology
  • AI
  • Machine Learning
Geographic Exposure
  • Global
Model
  • SaaS Platform
Revenue
  • Recurring
  • Software
Customer
  • Enterprise
Main Product
  • Ad Optimization
Tags
  • Adtech
  • AI Operations
  • SaaS
NAICS
  • 540000Professional, Scientific, and Technical Services
  • 541500Computer Systems Design and Related Services
  • 541000Professional, Scientific, and Technical Services
  • 541510Computer Systems Design and Related Services
  • 541511Custom Computer Programming Services
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7371Computer Programming Services
Show 5 more industry codes
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7372Prepackaged Software