MindMixer
Acquired Subsidiary
MindMixer by Social Assurance offers government social media management, community engagement, and FOIA-ready archival software.
Founded
2011MindMixer by Social Assurance offers government social media management, community engagement, and FOIA-ready archival software.
MindMixer's official site organizes the platform into four capabilities: comprehensive content and workflow management, social media management with scheduling, approvals, and comment moderation, AI-powered surveys and community engagement, and automatic archival of social media posts and web pages. The workflow moves from capture and collaboration through moderation and publishing to automatic, unlimited archival and reporting, with task and project management for government social media.
The company describes the product as a single powerful, affordable platform for government offices and agencies, and says it now serves more than 3,500 organizations. Before the rebrand the site counted more than 2,500 organizations across both public and private sectors.
MindMixer is positioning the platform as AI-first, with tools for surveys, planning, zoning, and community feedback, and the February 2026 rebrand delivered a technical rebuild on AI and modern cloud architecture. The survey suite is also extended to schools through Social Assurance's Class Intercom division.
The company is expanding beyond civic customers into banking, financial services, and education, and Silicon Prairie News framed the acquisition as Social Assurance's first-ever purchase of a civic tech company with deep Nebraska roots.
Automatic, policy-based archival of social media posts and web pages is built into the workflow, so public-records compliance is part of everyday use rather than a separate step. The company notes that social media posts and comments are considered public record in all 50 states, and its archival is unlimited in scope.
MindMixer offers unlimited user seats, including interns and field teams, and its survey suite uses AI to design questions and summarize sentiment while reducing bias. The platform sits within the Social Assurance family, which serves more than 3,500 organizations across regulated industries.
MindMixer publishes three annual plans: Basic at $2,500 per year, Premium at $6,000 per year, and an Enterprise tier that is priced on inquiry for multi-department agencies. Basic covers social media management and archival for at least one brand, while Premium adds AI-powered surveys and virtual town halls.
All tiers include unlimited user seats and unlimited surveys with no hidden fees, and the site markets the platform as cost-effective, powerful, and practical. At the February 2026 rebrand, the company confirmed no change to pricing, platform access, or terms for existing customers.