Morningstar Direct
Provider 
Founded 1984
Sells To Individuals, Institutional
Pricing Model Subscription
Ownership Government-owned, Public

Morningstar Direct is an institutional research platform for asset and wealth managers covering portfolio analytics, market data, and product creation.
Morningstar Direct is the company's flagship institutional research platform that consolidates market data, fund and security analytics, portfolio construction tools, and reporting workflows for asset managers, wealth managers, product developers, and analysts. Subscribers query a global investment universe, run risk and performance attribution, build model portfolios, screen securities, and generate research reports backed by Morningstar's ratings methodology and proprietary datasets.
The platform combines foundational and contextual data with customizable methodologies so users can blend their own data with Morningstar coverage and produce client-ready outputs in formats including data feeds, Excel workbooks, and printable reports. It integrates an AI research assistant for navigating the dataset and is positioned as the central hub from which Morningstar's adjacent products such as Direct Advisory Suite and Direct Reporting and Distribution Solutions extend.
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Orion Advisor Solutions
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Capital IQ

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| Attribute | Morningstar Direct | Bloomberg Terminal | FactSet Workstation | MSCI Data & Analytics, MSCI Research & Insights | Orion Advisor Technology | S&P Capital IQ Pro | |
|---|---|---|---|---|---|---|---|
| Provider | |||||||
| Founded | 1984 | 1981 | 1978 | 1969 | 1999 | 2010 | |
| Sells To | Individuals, Institutional | Enterprises, Institutions | — | — | Business | Financial Institutions | |
| Pricing Model | Subscription | Advertising | — | — | Subscription | B2B Subscription | |
| Ownership | Government-owned, Public | Private | Public | Private equity-backed | — | Subsidiary |
Provider 
Founded 1984
Sells To Individuals, Institutional
Pricing Model Subscription
Ownership Government-owned, Public
Provider 
Founded 1981
Sells To Enterprises, Institutions
Pricing Model Advertising
Ownership Private
Provider 
Founded 1978
Sells To —
Pricing Model —
Ownership Public
Founded 1969
Sells To —
Pricing Model —
Ownership Private equity-backed
Provider Orion Advisor Solutionsorion.com
Founded 1999
Sells To Business
Pricing Model Subscription
Ownership —


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