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aVenture is in Alpha: During this preview period, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to provide early access to our data to showcase the product as we build, but you should not yet rely upon it alone for your investment decisions.

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Products & Services
AddedApr 29, 2026
UpdatedMay 31, 2026
Direct Advisory Suite

Morningstar› offers Direct Advisory Suite

Product
Currently Offered

Direct Advisory Suite is Morningstar's connected proposal, research, and planning workspace for financial advisors, succeeding Advisor Workstation.

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Overview

Direct Advisory Suite is Morningstar's modernized advisor workstation, replacing the long-running Advisor Workstation product. Financial advisors use it to generate FINRA-reviewed proposals, screen funds, ETFs, and fixed-income securities, build and compare portfolios across risk, performance, and exposure, profile clients, and produce branded reports backed by Morningstar's ratings, analyst research, and methodology.

The suite ties together investment research, investment planning, portfolio analytics, and client reporting in one workflow so advisors can move from screening to recommendation to client deliverable without exporting between tools. It targets independent advisory practices and broker-dealers, plays a regulatory-aware role for fiduciary obligations, and lets firm leaders visualize advisor activity and book-of-business trends across their organization.

Direct Advisory Suite - Classification

Technology
  • Financial Services
Geographic Exposure
  • North America
Model
  • Platform
Revenue
  • Subscription
Customer
  • Institutional
Main Product
  • Financial Data
  • Wealth Management
Tags
  • Financial
  • Financial Advisors

Direct Advisory Suite - Direct Competitors

  • eMoney Advisor

    eMoney Advisor logo

    eMoney Pro

    emoneyadvisor.com

  • Envestnet

    Envestnet logo

    MoneyGuidePro

    envestnet.com

  • Orion Advisor Solutions

    Orion Advisor Solutions logo

    Orion Advisor Technology

    orion.com

AttributeDirect Advisory SuiteeMoney ProMoneyGuideProOrion Advisor Technology
ProviderMorningstarmorningstar.com$91M raised · PubliceMoney Advisoremoneyadvisor.com$250M raised · Acquired SubsidiaryEnvestnetenvestnet.com$1.4B raised · PublicOrion Advisor Solutionsorion.com
Founded1984200019991999
Sells ToIndividuals, InstitutionalEnterprisesEnterpriseBusiness
Pricing ModelSubscriptionB2B Subscription—Subscription
OwnershipPublic, Public-Private Partnership———
Direct Advisory Suite

Provider Morningstarmorningstar.com$91M raised · Public

Founded 1984

Sells To Individuals, Institutional

Pricing Model Subscription

Ownership Public, Public-Private Partnership

eMoney Pro

Provider eMoney Advisoremoneyadvisor.com$250M raised · Acquired Subsidiary

Founded 2000

Sells To Enterprises

Pricing Model B2B Subscription

Ownership —

MoneyGuidePro

Provider Envestnetenvestnet.com$1.4B raised · Public

Founded 1999

Sells To Enterprise

Pricing Model —

Ownership —

Orion Advisor Technology

Provider Orion Advisor Solutionsorion.com

Founded 1999

Sells To Business

Pricing Model Subscription

Ownership —

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    Morningstar Direct