Direct Advisory Suite
Provider 
Founded 1984
Sells To Individuals, Institutional
Pricing Model Subscription
Ownership Public, Public-Private Partnership

Direct Advisory Suite is Morningstar's connected proposal, research, and planning workspace for financial advisors, succeeding Advisor Workstation.
Direct Advisory Suite is Morningstar's modernized advisor workstation, replacing the long-running Advisor Workstation product. Financial advisors use it to generate FINRA-reviewed proposals, screen funds, ETFs, and fixed-income securities, build and compare portfolios across risk, performance, and exposure, profile clients, and produce branded reports backed by Morningstar's ratings, analyst research, and methodology.
The suite ties together investment research, investment planning, portfolio analytics, and client reporting in one workflow so advisors can move from screening to recommendation to client deliverable without exporting between tools. It targets independent advisory practices and broker-dealers, plays a regulatory-aware role for fiduciary obligations, and lets firm leaders visualize advisor activity and book-of-business trends across their organization.
| Attribute | Direct Advisory Suite | Advisor Operating Platform | eMoney Pro | MoneyGuidePro | Orion Advisor Technology | |
|---|---|---|---|---|---|---|
| Provider | ||||||
| Founded | 1984 | 2025 | 2000 | 1999 | 1999 | |
| Sells To | Individuals, Institutional | B2B | Enterprises | Enterprise | Business | |
| Pricing Model | Subscription | B2B Subscription | B2B Subscription | — | Subscription | |
| Ownership | Public, Public-Private Partnership | Venture-backed private company | — | — | — |
Provider 
Founded 1984
Sells To Individuals, Institutional
Pricing Model Subscription
Ownership Public, Public-Private Partnership
Provider 
Founded 2025
Sells To B2B
Pricing Model B2B Subscription
Ownership Venture-backed private company
Provider 
Founded 2000
Sells To Enterprises
Pricing Model B2B Subscription
Ownership —
Provider 
Founded 1999
Sells To Enterprise
Pricing Model —
Ownership —
Provider 
Founded 1999
Sells To Business
Pricing Model Subscription
Ownership —

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