Morningstar Investor
Provider 
Founded 1984
Sells To Individuals, Institutional
Pricing Model Subscription
Ownership Public, Public-Private Partnership

Morningstar Investor is the company's individual-investor subscription delivering equity, fund, and portfolio research with Morningstar ratings.
Morningstar Investor is the company's consumer-facing subscription for individual investors, replacing the legacy Morningstar Premium service. Subscribers screen US equities, mutual funds, and ETFs against Morningstar's proprietary star and Medalist ratings, build watchlists, manage portfolios, and read independent analyst commentary on the holdings they follow.
The product layers portfolio analytics, customizable views, and timely alerts on top of the broader Morningstar.com research site, giving self-directed investors institutional-style tools without an advisor. It is positioned alongside Morningstar Direct on the institutional side and ByAllAccounts on the wealth-platform side as the company's primary direct-to-investor subscription.
| Attribute | Morningstar Investor | InvestorPlace, Stansberry Research, TradeSmith | Seeking Alpha Premium | Yahoo Finance Plus | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 1984 | 1999 | 2004 | 1994 | |
| Sells To | Individuals, Institutional | Consumers | — | Consumers, Enterprise | |
| Pricing Model | Subscription | Recurring, Subscriptions | — | — | |
| Ownership | Public, Public-Private Partnership | Public | — | Public |
Provider 
Founded 1984
Sells To Individuals, Institutional
Pricing Model Subscription
Ownership Public, Public-Private Partnership
Provider 
Founded 1999
Sells To Consumers
Pricing Model Recurring, Subscriptions
Ownership Public
Provider 
Founded 2004
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 1994
Sells To Consumers, Enterprise
Pricing Model —
Ownership Public
Investment Research Platform