Aladdin is a technology platform that unifies investment management through portfolio analytics and risk management.
Aladdin is a technology platform that unifies the investment management process through a common data language. With portfolio views across public and private markets, Aladdin enables scale, provides insights, and supports business transformation for asset managers, insurance companies, and wealth advisory firms.
Built by BlackRock, Aladdin is used by over 360,000 global professionals to manage risk and portfolio analytics. The platform integrates with top asset servicers, broker dealers, trading platforms, and data providers.
Astraeus
Advisor Operating Platform
astraeuswealth.com
Bloomberg
Bloomberg Terminal
bloomberg.com
MSCI
MSCI Indexes
msci.com
| Attribute | Aladdin | Advisor Operating Platform | Bloomberg Terminal | MSCI Indexes | |
|---|---|---|---|---|---|
| Provider |  | | | | |
| Founded | 1988 | 2025 | 1981 | 1969 | |
| Sells To | Institutional | B2B | Enterprises, Institutions | — | |
| Pricing Model | Management Fees | B2B Subscription | Advertising | — | |
| Ownership | Public | Venture-backed | Private | Private equity-backed |
Provider
Founded 1988
Sells To Institutional
Pricing Model Management Fees
Ownership Public
Provider
Founded 2025
Sells To B2B
Pricing Model B2B Subscription
Ownership Venture-backed
Provider
Founded 1981
Sells To Enterprises, Institutions
Pricing Model Advertising
Ownership Private
Founded 1969
Sells To —
Pricing Model —
Ownership Private equity-backed
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