
eMoney Pro is eMoney Advisor's cash-flow-based financial planning workstation for advisors, owned by Fidelity Investments.
eMoney Pro is the flagship financial planning workstation built by eMoney Advisor, a Fidelity Investments subsidiary, for independent and broker-dealer financial advisors. The platform supports cash-flow planning, goals-based planning, retirement and tax modeling, estate scenarios, and Monte Carlo simulations, complemented by a CoPlanner workspace that lets clients and advisors build plans collaboratively in real time.
Subscribers get account aggregation, an industry-leading client portal, advanced reporting, automated insights that surface ready-to-use planning actions, and integrations with custodians and CRMs. eMoney Pro competes head-to-head with Envestnet MoneyGuidePro and Morningstar Direct Advisory Suite as one of the two market-share leaders in advisor financial planning software.
eMoney Pro is the flagship cash-flow-based financial planning workstation from eMoney Advisor, a Fidelity Investments subsidiary. The platform enables independent and broker-dealer financial advisors to build comprehensive financial plans spanning retirement, tax, estate, and insurance scenarios with Monte Carlo simulations.
The CoPlanner feature allows advisors and clients to collaborate on plans in real time, while the Decision Center surfaces ready-to-use planning actions and what-if comparisons. eMoney Pro integrates account aggregation, a client portal, advanced reporting, and CRM custodian connections, competing directly with Envestnet MoneyGuidePro and Morningstar Direct Advisory Suite.
| Attribute | eMoney Pro | Direct Advisory Suite | MoneyGuidePro | |
|---|---|---|---|---|
| Provider | ||||
| Founded | 2000 | 1984 | 1999 | |
| Sells To | Enterprises | Individuals, Institutional | Enterprise | |
| Pricing Model | B2B Subscription | Subscription | — | |
| Ownership | — | Public, Public-Private Partnership | — |
Provider
eMoney Advisoremoneyadvisor.com$250M raised · Acquired Subsidiary
Founded 2000
Sells To Enterprises
Pricing Model B2B Subscription
Ownership —
Provider
Morningstarmorningstar.com$91M raised · Public
Founded 1984
Sells To Individuals, Institutional
Pricing Model Subscription
Ownership Public, Public-Private Partnership
Provider
Envestnetenvestnet.com$1.4B raised · Public
Founded 1999
Sells To Enterprise
Pricing Model —
Ownership —