Numerator

Expert-led consulting that turns data into clear strategies and next steps.

The page offers data sets for integration into existing data ecosystems to support strategic business decisions.

The page describes market research consulting services, including in-depth analysis, actionable insights, and strategic foresight.

The page offers promotional intelligence and promotions strategy based on market dynamics, retailer promotional tactics, assortment, and versioning.

Numerator hosted its third annual client event, Numeration, in Chicago on September 13, 2023. Attendees heard from Numerator leadership, industry voices, and keynote speakers about succeeding in the changing marketplace and how Numerator can help.

The page explains indicators of premiumization and how brands can use them to emphasize product value.

Beer Sales Up 11.7% vs. Summer 2022; Miller, Coors and Modelo See Growth

44% Say LGBTQ+ Representation is Important: Higher Among Gen Z, Black Consumers, Asian Consumers

30% of Shoppers Consider Name Brand Important in School Supplies; 34% Plan to Finish Back-to-School Shopping in One Day

68% of Prime Day Shoppers Extremely or Very Satisfied With Deals; Average Order Size and Household Spend Up From 2022

Numerator provides brands with insight into what consumers buy and why through omnichannel coverage. Its global team works with clients to support action.

The page introduces the Numerator leadership team.

Numerator is a data company transforming how consumers and markets are understood.

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Numerator uses zero-party purchase and survey data from more than one million households to provide consumer behavior and attitude insights across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector.

Numerator's terms of use information.

Numerator expands its Numerator Link integrations to Shein, Temu and Shop by Shopify. The integrations broaden consumer purchase data collection across these marketplaces and nearly 12,000 online merchants.

Aug 2026 · NumeratorNews article

Numerator launches Real-Time Attribution, an AI-powered capability that assigns items to brands and categories as purchase data is collected. The capability reduces latency and improves scale for consumer behavior analysis.

Apr 2026 · NumeratorNews article

Numerator announced the upcoming launch of Nexa, an AI agent that lets users ask business questions in natural language and get answers from Numerator's consumer purchase data. Nexa is designed to accelerate consumer insights and will launch in the Numerator Insights platform in September 2026.

Mar 2026 · NumeratorNews article

Numerator introduced AI-powered capabilities in its Insights platform designed to make data exploration more intuitive and streamline and accelerate data analysis. The features include Narratives guided analysis, What's Next recommendations, and LLM Report Summaries; Fully Automated Attribution is described as a future capability.

Nov 2025 · NumeratorNews article