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Kantar
AddedJul 2, 2026
UpdatedJul 6, 2026
Kantar

Kantar

A global market research and brand consulting company headquartered in London.

HQ
London, GB
Founded
1992
Overview
Compare
Employees
Website

Kantar is a global research, data, and insights company that helps brands understand consumers and markets through analytics, brand tracking, and innovation testing. Its Kantar Marketplace offers self-serve and serviced concept testing, advertising testing, and idea-screening tools used by fast-moving consumer goods, financial services, technology, and other clients across more than fifty markets.

The company operates worldwide with its head office in London and provides research services that blend survey data, neuroscience methods, and market-level benchmarks to guide product development and brand growth.

Kantar - Products & Services

  • ConceptEvaluate logo

    ConceptEvaluate

    Kantar's automated concept-testing service for new product and service ideas.

    Competing Products

    Media Predict logo

Kantar - Similar Companies

Media Predict logo

Media Predict

mediapredict.com

Toluna logo

Toluna

MarketResearch.com logo

MarketResearch.com

marketresearch.com

Q2 Insights logo

Q2 Insights

q2insights.com

Glass logo

Glass

useglass.com

The NPD Group logo

The NPD Group

circana.com

GlobalData logo

GlobalData

globaldata.com

Precision Opinion logo

Precision Opinion

TapResearch logo

TapResearch

tapresearch.com

Highlight logo

Highlight

letshighlight.com

Technology Business Research logo

Technology Business Research

tbri.com

Iconoculture logo

Iconoculture

DataPrompt logo

DataPrompt

datapromptintl.com

PureSpectrum logo

PureSpectrum

purespectrum.com

QualSights logo

QualSights

qualsights.com

Kantar - Quick Facts

Who are Kantar's competitors?

Companies similar to Kantar include Media Predict, Toluna, MarketResearch.com and Q2 Insights.

When was Kantar founded?

Kantar was founded in 1992.

Where is Kantar's headquarters located?

Kantar's headquarters is located in London, GB.

Kantar - Classification

Industry
  • Market Research