ConceptEvaluate
Provider 
Founded 1992
Sells To —
Pricing Model —
Ownership —
Kantar offers ConceptEvaluate
ServiceOperating Status: Currently Offered
Kantar's automated concept-testing service for new product and service ideas.
Kantar's automated concept-testing service for new product and service ideas.
ConceptEvaluate is Kantar's automated concept-testing offering, available self-serve or serviced by Kantar, that screens and optimises new product and service concepts across categories such as fast-moving consumer goods, financial services, technology, and travel. It turns around results in as few as twenty-four hours and compares concepts against market-level benchmarks using trial and growth metrics.
The service adds optional modules for brand equity impact, intuitive neurological associations, pricing strategy, and new product varieties, with interactive dashboards that use heatmapping and word-cloud analysis to show what resonated with consumers so teams can fine-tune the strongest concepts.
| Attribute | ConceptEvaluate | Custom Surveys, Prediction Markets | |
|---|---|---|---|
| Provider | |  | |
| Founded | 1992 | 2007 | |
| Sells To | — | Consumers | |
| Pricing Model | — | Transactional | |
| Ownership | — | Private |
Provider
Founded 1992
Sells To —
Pricing Model —
Ownership —
Provider
Founded 2007
Sells To Consumers
Pricing Model Transactional
Ownership Private
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