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Kantar›
Products & Services
AddedJul 2, 2026
UpdatedJul 6, 2026
ConceptEvaluate

Kantar› offers ConceptEvaluate

Service
Currently Offered

Kantar's automated concept-testing service for new product and service ideas.

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Overview

ConceptEvaluate is Kantar's automated concept-testing offering, available self-serve or serviced by Kantar, that screens and optimises new product and service concepts across categories such as fast-moving consumer goods, financial services, technology, and travel. It turns around results in as few as twenty-four hours and compares concepts against market-level benchmarks using trial and growth metrics.

The service adds optional modules for brand equity impact, intuitive neurological associations, pricing strategy, and new product varieties, with interactive dashboards that use heatmapping and word-cloud analysis to show what resonated with consumers so teams can fine-tune the strongest concepts.

ConceptEvaluate - Classification

Industry
  • Market Research

ConceptEvaluate - Direct Competitors

  • Media Predict

    Media Predict logo

    Prediction Markets

    mediapredict.com

AttributeConceptEvaluatePrediction Markets
ProviderKantarkantar.com$0 raisedMedia Predictmediapredict.com$3M raised · Series A
Founded19922007
Sells To—Consumers
Pricing Model—Transactional
Ownership—Private
ConceptEvaluate

Provider Kantarkantar.com$0 raised

Founded 1992

Sells To —

Pricing Model —

Ownership —

Prediction Markets

Provider Media Predictmediapredict.com$3M raised · Series A

Founded 2007

Sells To Consumers

Pricing Model Transactional

Ownership Private

ConceptEvaluate - Similar Products & Services

  • Concept Testing logo

    Concept Testing