Concept Testing
Founded 2012
Sells To —
Pricing Model —
Ownership —
Zappi's AI-powered concept-testing service for early product ideas.
Zappi's Concept Testing service is part of its Innovation System, an AI-powered consumer insights platform that lets brands test, learn, and iterate on new product concepts with consumers looped in at every step. It delivers outcomes the company reports are predictive of in-market success, drawing on past project data to anticipate trends and benchmark new concepts.
The service sits alongside Zappi's Advertising System and Brand Health Tracker, giving brand teams a connected view across product development, creative, and ongoing brand measurement rather than throw-away one-off studies.
| Attribute | Concept Testing | Prediction Markets | |
|---|---|---|---|
| Provider | |||
| Founded | 2012 | 2007 | |
| Sells To | — | Consumers | |
| Pricing Model | — | Transactional | |
| Ownership | — | Private |
Founded 2012
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 2007
Sells To Consumers
Pricing Model Transactional
Ownership Private


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