CompaniesInvestorsPeople
Home
Loading

aVenture is in Beta: research coverage is expanding as we build, so please independently verify key details before making investment decisions.

aVenture is in Beta: research coverage is expanding as we build, so please independently verify key details before making investment decisions.

Get in Touch

  • Contact

  • Request a Demo

  • Request Data Updates

  • Add a Company

Research

  • Companies

  • Investors

  • People

aVenture

  • Download App

  • Pricing

Download the aVenture Research beta for iOS and iPadOSDownload aVenture Research on the Mac App Store

Resources

  • Documentation

  • Use Cases

  • CLI

  • MCP

  • Feature Requests

  • Sitemap

Member

Backed by

Ask AI about aVenture

© aVenture Investment Company, 2026. All rights reserved.

San Francisco, CA, USA

Privacy · Terms of Service

aVenture Investment Company ("aVenture") is an independent research platform providing detailed analysis and data on startups, venture capital investments, and key industry individuals. It is not a registered investment adviser, broker-dealer, or investment advisor and does not provide investment advice or recommendations. The data provided by aVenture does not constitute recommendations or advice, whether by methodology, analysis, AI-generated content, or a statement written by a staff member of aVenture.

aVenture is not affiliated with any of the people, companies, organizations, government agencies, regulatory bodies, or investment funds we provide coverage for on this site unless explicitly stated otherwise. Users assume full responsibility for decisions made based on information obtained from this platform. Links to external websites do not imply endorsement or affiliation with aVenture. Any links that provide the ability to invest in a primary or secondary transaction in a company are for convenience only and do not constitute solicitations or offers to buy or sell an investment. Investors should exercise heightened precaution and due diligence when investing in private companies, especially those not independently audited.

While we strive to provide valuable insights with objectivity and professional diligence, we cannot guarantee the accuracy of the information provided on our platform. Before making any investment decisions, you should verify the accuracy of all pertinent details for your decision. To the fullest extent permitted by law, aVenture shall not be liable for any direct, indirect, incidental, consequential, or financial damages arising from use of this site, whether by consumers of its contents directly or by persons or organizations covered by our research, even if we are advised of the possibility. Our best-efforts processes and correction request forms do not create a warranty or duty of care.

Profiles on this platform may include content generated in part by large language models (LLMs, artificial intelligence) that aggregate publicly available sources (e.g., SEC EDGAR, public filings, press releases). Source attribution is provided where known; always verify statements and claims here against original sources before relying on any data. Content on our site may contain inaccuracies, omissions, or what are commonly called 'hallucinations' if generated in part or in full by AI / LLMs. The risk can also exist even when content is written by a human, as internal and third-party sources may also have inaccuracies for the same or different reasons. While we randomly audit a proportion of content, this is not exhaustive.

We recommend that an independent auditor be hired to verify the accuracy of the information before relying on it for any sensitive decisions. By accessing this platform, you agree not to rely solely on any information generated by AI, aggregated, or sourced or written otherwise on this site, for investment, financial, or other decisions. aVenture assumes no responsibility for inaccuracies, omissions, or hallucinations. You must independently verify all data from primary sources. Use of this platform constitutes your waiver of claims for reliance-based damages, including negligent misrepresentation. To report an error, request a correction, or dispute information about a company or individual, contact us via our request data updates form.

Loading
Home›
Companies›
Toluna›
Products & Services›
Concept Testing
Concept Testing logo

Toluna› offers Concept Testing

ServiceOperating Status: Currently Offered

Toluna's automated idea and concept-testing service for new products.

Loading
Overview

Toluna's Concept Testing service is an automated research solution that lets clients screen, optimise, and validate new product ideas and concepts to shape a go-to-market strategy. It can launch and test up to twelve concepts monadically, target specific audiences, and generate real-time reporting through interactive dashboards that benchmark concepts against prior performers.

The service offers add-on modules including a highlighter, emotional video response, timed exposure for message apprehension, and price acceptance using Van Westendorp questions, so research teams can layer qualitative signals onto the concept-screening result.

Concept Testing - Classification

Industry
  • Market Research

Concept Testing - Direct Competitors

  • Media Predict

    Media Predict logo

    Custom Surveys, Prediction Markets

    mediapredict.com

AttributeConcept TestingCustom Surveys, Prediction Markets
ProviderTolunatolunacorporate.comMedia Predictmediapredict.com$3M disclosed funding · Series A
Founded20002007
Sells To—Consumers
Pricing Model—Transactional
Ownership—Private
Concept Testing

Provider Tolunatolunacorporate.com

Founded 2000

Sells To —

Pricing Model —

Ownership —

Custom Surveys, Prediction Markets

Provider Media Predictmediapredict.com$3M disclosed funding · Series A

Founded 2007

Sells To Consumers

Pricing Model Transactional

Ownership Private

Concept Testing - Similar Products & Services

  • ConceptEvaluateKantar

    Kantar's automated concept-testing service for new product and service ideas.

  • Agile Research PlatformFeedback Loop

    Agile consumer research platform for testing product concepts and creative with target audiences.

  • Entertainment Industry Market ResearchTouchstone Research

    Market research service that tests content, campaigns, and experiences for entertainment industry clients.

  • Listen Labs — AI-Moderated ResearchListen Labs

    End-to-end research service that runs AI-moderated customer interviews and builds deliverables from the findings.

  • Dial TestingMedia Predict

    A full-screen HD dial-testing service for moment-by-moment audience reaction research.

  • Qualtrics Survey SoftwareQualtrics International

    Qualtrics Survey Software builds and analyzes surveys for research teams.

Show 7 more
  • Conveo — AI-Moderated Consumer ResearchConveo

    Research service whose team designs and runs AI-moderated interviews with real people end to end.

  • GetWhy — Full-Service ResearchGetWhy

    Full-service research engagement where GetWhy researchers design, run, and deliver AI-moderated consumer studies.

  • GWI — Consumer Research PlatformGWI

    GWI's research platform gives brands and agencies survey-based audience and consumer insight data.

  • YouGov ProfilesYouGov

    YouGov Profiles is an audience-profiling product that builds detailed segment views from panel respondents attitudes, behaviours, and demographics.

  • Poth SurveysPoth Labs

    Poth Surveys is an adaptive survey service that tailors follow-up questions to each response.

  • AI-Moderated ResearchOutset

    AI-Moderated Research runs conversational interviews and synthesizes research insights for enterprise teams.

  • Sprig Product Experience InsightsSprig

    In-product survey and user-research platform that captures feedback inside web and mobile applications.

  • ConceptEvaluate

    Kantar's automated concept-testing service for new product and service ideas.

    Offered byKantar
  • Agile Research Platform

    Agile consumer research platform for testing product concepts and creative with target audiences.

    Offered byFeedback Loop
  • Entertainment Industry Market Research

    Market research service that tests content, campaigns, and experiences for entertainment industry clients.

    Offered byTouchstone Research
  • Listen Labs — AI-Moderated Research

    End-to-end research service that runs AI-moderated customer interviews and builds deliverables from the findings.

    Offered byListen Labs
  • Dial Testing

    A full-screen HD dial-testing service for moment-by-moment audience reaction research.

    Offered byMedia Predict
  • Qualtrics Survey Software

    Qualtrics Survey Software builds and analyzes surveys for research teams.

    Offered byQualtrics International
  • Conveo — AI-Moderated Consumer Research

    Research service whose team designs and runs AI-moderated interviews with real people end to end.

    Offered byConveo
  • GetWhy — Full-Service Research

    Full-service research engagement where GetWhy researchers design, run, and deliver AI-moderated consumer studies.

    Offered byGetWhy
  • GWI — Consumer Research Platform

    GWI's research platform gives brands and agencies survey-based audience and consumer insight data.

    Offered byGWI
  • YouGov Profiles

    YouGov Profiles is an audience-profiling product that builds detailed segment views from panel respondents attitudes, behaviours, and demographics.

    Offered byYouGov
  • Poth Surveys

    Poth Surveys is an adaptive survey service that tailors follow-up questions to each response.

    Offered byPoth Labs
  • AI-Moderated Research

    AI-Moderated Research runs conversational interviews and synthesizes research insights for enterprise teams.

    Offered byOutset
  • Sprig Product Experience Insights

    In-product survey and user-research platform that captures feedback inside web and mobile applications.

    Offered bySprig