Market research service that tests content, campaigns, and experiences for entertainment industry clients.
Touchstone Research's entertainment industry market research practice helps studios, networks, and media companies test content, campaigns, and experiences before launch. It recruits target audiences from kids and teens through Gen Z and multicultural viewers and fields qualitative, quantitative, and UX studies.
The service covers recruitment and fieldwork, custom insight communities and panels, moment-to-moment audience dial testing, and watermark-protected secure content testing for unreleased material. Studies run across more than sixty international markets with multilingual moderators.
| Attribute | Entertainment Industry Market Research | Custom Surveys | Luminate Insights | |
|---|---|---|---|---|
| Provider |  |  |  | |
| Founded | 1991 | 2007 | 2020 | |
| Sells To | — | Consumers | B2B | |
| Pricing Model | — | Transactional | B2B Subscription | |
| Ownership | — | Private | Subsidiary |
Provider
Founded 1991
Sells To —
Pricing Model —
Ownership —
Provider
Founded 2007
Sells To Consumers
Pricing Model Transactional
Ownership Private
Provider
Founded 2020
Sells To B2B
Pricing Model B2B Subscription
Ownership Subsidiary
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MarketResearch.com's catalog of 7,000+ syndicated entertainment industry market research reports from hundreds of publishers.
Custom Research is YouGovs bespoke market research service, delivering end-to-end projects supported by specialist researchers.
A video and audio ethnography service capturing real-time target-audience testimonials.
A full-screen HD dial-testing service for moment-by-moment audience reaction research.
MIDiA Research Subscription provides access to forward-looking entertainment analysis, quarterly consumer data, forecasts, and 650-plus reports.
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A prediction-market-based concept-testing research service for media and product ideas.
Ampere Analysis Media Research is a subscription research service tracking the global media content value chain.
Media and entertainment market research reports sold as per-report downloads, starting at $4,750.
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