
Custom Research is YouGovs bespoke market research service, delivering end-to-end projects supported by specialist researchers.
Custom Research is YouGovs bespoke market research offering, covering full project lifecycles from design through analysis. Dedicated teams of researchers manage methodology, fieldwork, and reporting.
The service draws on YouGovs panel and data capabilities, with projects handled end to end by experienced research staff, including the companys award-winning researchers.


A custom survey research service that recruits target audiences and probes them for insight.


Market research service that tests content, campaigns, and experiences for entertainment industry clients.


Full-service research engagement where GetWhy researchers design, run, and deliver AI-moderated consumer studies.


GWI's research platform gives brands and agencies survey-based audience and consumer insight data.

Qualtrics Survey Software builds and analyzes surveys for research teams.



A custom survey research service that recruits target audiences and probes them for insight.

Market research service that tests content, campaigns, and experiences for entertainment industry clients.
Agile consumer research platform for testing product concepts and creative with target audiences.


End-to-end research service that runs AI-moderated customer interviews and builds deliverables from the findings.


A video and audio ethnography service capturing real-time target-audience testimonials.


Research service whose team designs and runs AI-moderated interviews with real people end to end.


Luminate Insights produces original behavioral studies and custom consulting on entertainment audiences, genres and markets.


A platform providing expert interviews and primary research for investment and strategy teams.


AI-powered research intelligence for banks and research boutiques.


AI-Moderated Research runs conversational interviews and synthesizes research insights for enterprise teams.
Full-service research engagement where GetWhy researchers design, run, and deliver AI-moderated consumer studies.

GWI's research platform gives brands and agencies survey-based audience and consumer insight data.

Qualtrics Survey Software builds and analyzes surveys for research teams.
Toluna's automated idea and concept-testing service for new products.

Kantar's automated concept-testing service for new product and service ideas.

Agile consumer research platform for testing product concepts and creative with target audiences.

End-to-end research service that runs AI-moderated customer interviews and builds deliverables from the findings.

A video and audio ethnography service capturing real-time target-audience testimonials.

Research service whose team designs and runs AI-moderated interviews with real people end to end.

Luminate Insights produces original behavioral studies and custom consulting on entertainment audiences, genres and markets.

A platform providing expert interviews and primary research for investment and strategy teams.

AI-powered research intelligence for banks and research boutiques.

AI-Moderated Research runs conversational interviews and synthesizes research insights for enterprise teams.
