Media Predict offers Dial Testing
ServiceOperating Status: Currently Offered
A full-screen HD dial-testing service for moment-by-moment audience reaction research.
A full-screen HD dial-testing service for moment-by-moment audience reaction research.
Media Predict's Dial Testing service uses a full-screen, high-definition dial tester that simulates a real viewing experience for research participants, capturing their reactions to media content as it plays. Participants turn a dial to register continuous moment-by-moment feedback, producing a second-by-second reaction trace that shows which parts of a programme, ad, or presentation engage or lose the audience.
The mobile-friendly survey tool integrates with complementary methods such as eye-tracking and facial recognition, letting clients combine dial-test reaction data with biometric and attention signals to interpret why an audience responds the way it does.
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