Founded in 1966, The NPD Group is a global market-research firm dedicated to providing comprehensive point-of-sale data, retail sales tracking, and advisory services. The company aims to empower businesses with actionable insights to drive growth and innovation. Their offerings include detailed analytic research services that cater to a diverse range of industries worldwide, helping clients make informed decisions based on accurate market data.
Notable figures associated with The NPD Group include its founder, Tod Johnson, and influential investors who have supported its growth over the decades. The company has achieved significant milestones, such as the launch of Liquid Data Engage, a platform designed to enhance decision-making for retailers. With its extensive data capabilities and strategic advisory services, The NPD Group has made a substantial impact on how businesses understand and navigate market trends globally.
