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The NPD Group›
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AddedFeb 15, 2024
UpdatedJun 28, 2026
The NPD Group

The NPD Group

NPD Group: A global market-research firm providing point-of-sale data, retail tracking, and advisory services.

HQ
Port Washington, NY, US
Founded
1966
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Employees
Website

The NPD Group - Website

An index of every page on circana.com, by section.

32 pages across 7 sections · Updated Jul 15, 2026·

Homepage

The NPD Group's front door: current positioning and top-line messaging.

circana.com

Products / ServicesSolutions

The products and services as The NPD Group markets them.

circana.com/solutions
  • Social Commerce/solutions/social-commerce
  • Market Share Drivers/solutions/market-share-drivers
  • Liquid Activation/solutions/liquid-activation
  • Essential Retailer Insights for Stronger Collaboration
  • Complete Why/solutions/complete-why

BlogLiquid Data Go

Product updates, deep-dives, and company thinking: The NPD Group's 6-post archive.

  • Liquid Data Go/blog/categories/liquid-data-go
  • News/news
  • Media Coverage/news/media-coverage
  • Product Training/news/product-training
  • Analyst Reports/news/analyst-reports
  • Data Detective Workshops

TermsTerms and Conditions

The legal agreement governing use of The NPD Group's products and services.

circana.com/terms-and-conditions

AboutCompany

Company story, mission, and background as The NPD Group tells it.

circana.com/company
  • Circana Behaviors/company/circana-behaviors
  • Technology/company/technology
  • Philanthropy/company/philanthropy
  • Careers/company/careers
  • Offices/company/offices

TeamLeadership

Leadership and the people behind The NPD Group, as the company presents them.

circana.com/leadership
  • Ian Hamilton/leadership/ian-hamilton
  • Cara Pratt/leadership/cara-pratt
  • Brad Shelton/leadership/brad-shelton
  • Chris Tompson/leadership/chris-tompson
  • Holly Knightly/leadership/holly-knightly

ComparisonMmm vs Experiment Testing When to Use Each and When You Need Both

6 comparison pages published by The NPD Group.

  • Mmm vs Experiment Testing When to Use Each and When You Need Both
  • How Do You Measure Sales and Revenue Leakage to Competitors in Retail
  • Demographic vs Behavioral Segmentation Which Offers Greater Marketing Precision
  • Omnigrowth Category Playbook Move from Insights to Activation
  • The Current State of Meat Alternatives
  • Dairy and Plant Based Dairy Alternative Trends