The NPD Group

Circana's analytics solutions provide retailer insights intended to strengthen collaboration, improve decision-making, and support growth.

Circana’s Complete Why solution provides insights into sales performance drivers across pricing strategies, assortment planning, & competitive analysis by leveraging AI-powered analytic insights.

Liquid Activation helps marketers create, size, and deploy audiences using verified purchase data.

Quantify what's driving the change in market share. Circana's Market Share Drivers decomposes pricing, promotion, assortment, and macro impact into a single view.

The Data Detective Workshop at OmniMarket Core Outlets covers POS scanner data analysis.

Even as inflation eases, U.S. consumers are paying about 30% more for food and beverage items than they were in 2019.

Circana offers data detective workshops and business insight tools to help users find growth opportunities.

The page compares demographic and behavioral segmentation and explains how combining them can improve marketing precision.

Industry analyst reports have recognized Circana for its consumer data and research.

Circana is featured in other publications for its knowledge of market trends, forecasting, and consumer behavior.

The page features news, insights, blogs, and key learnings from Circana's industry thought leaders on global consumer data.

Circana lists open positions and describes its work providing clarity through data across industries.

President, Global Gateway Solutions

President, Global Retail and Media

Chief Strategy Officer

Chief Financial Officer

Circana's solutions and platform provide brands and retailers with market research, industry data, and consumer behavior trends.

Circana is dedicated to understanding and measuring consumer data globally & uplifting businesses by helping them find clarity out of complexity.

Circana's global philanthropy efforts include the Circana Community Global Council, charitable partnerships, and employee-led initiatives in local and global communities.

Circana's Liquid Data & Liquid AI leverage the power of AI to provide valuable industry data, consumer buying behavior trends, & help businesses measure and grow.

The page lists Circana's global offices, its Chicago headquarters, and office contact information and addresses.

As a leading market research company with in-depth consumer data and industry insights, Circana provides solutions and tools that transform data into actionable retail strategies.

Circana's Terms and Conditions page outlines usage, responsibilities, and privacy practices.