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Omni Consumer Products
AddedFeb 15, 2024
UpdatedJun 18, 2026
Omni Consumer Products

Omni Consumer Products

Omni Consumer Products: Creating real-world versions of iconic movie products since 2006.

HQ
Detroit, MI, US
Founded
2006
Overview
Compare
Fundraising
Employees
Website

Omni Consumer Products, founded in 2006 by graphic designer Pete Hottelet, is an entertainment licensing and product development company based in the San Francisco Bay Area. The company's core mission is to create "real-world" versions of iconic products from movies and television, a process they term "defictionalization." Their product lineup includes the "Brawndo" beverage from Idiocracy, "Stay Puft Caffeinated Gourmet Marshmallows" from Ghostbusters, and the "Tru Blood" beverage from HBO's True Blood series. Omni Consumer Products aims to bridge the gap between fiction and reality, offering fans tangible pieces of their favorite media.

Notable affiliated people include founder Pete Hottelet, whose vision drives the company's unique market focus. The company has garnered attention for its innovative approach to product development, achieving significant media coverage and a dedicated fan base. By transforming fictional items into real consumer products, Omni Consumer Products has made a notable impact on both the entertainment and consumer goods industries, blending pop culture with everyday life.

Omni Consumer Products - Similar Companies

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Omni Consumer Products - Quick Facts

Who are Omni Consumer Products' competitors?

Companies similar to Omni Consumer Products include OmieLife, OM Spirits, Omsom and Olipop.

When was Omni Consumer Products founded?

Omni Consumer Products was founded in 2006.

Where is Omni Consumer Products' headquarters located?

Omni Consumer Products' headquarters is located in Detroit, MI, US.

When was Omni Consumer Products' last funding round?

Omni Consumer Products' most recent funding round was for $19.5M (USD) in March 2003.

How much has Omni Consumer Products raised to-date?

As of Mar 5, 2003, Omni Consumer Products has raised a total of $19.5M (USD).

How many employees does Omni Consumer Products have?

Omni Consumer Products has 5 employees as of Feb 4, 2024.

Omni Consumer Products - Classification

Ownership
  • Private
Technology
  • Licensing
Geographic Exposure
  • United States
Revenue
  • Transactional
Main Product
  • Beverages
  • Food
Tags
  • eCommerce
  • Retail
NAICS
  • 310000Manufacturing
  • 311000Food Manufacturing
SIC
  • 2000Food And Kindred Products