OpenX

The passage discusses how Advertising Week New York highlighted changing expectations for marketers, agencies, and CMOs.

The passage recounts a person answering difficult questions, singing karaoke, discussing reality TV, and expressing enthusiasm for puppies.

The page says the adoption of header bidding is increasing bid requests and putting pressure on demand-side platforms.

The passage reflects on John's leadership of OpenX and the response to his passing.

“Horizon chose the sell-side platform OpenX as its first programmatic partner to directly integrate its Blu.ID identifier so the agency’s marketers could leverage proprietary data segments through deals.” Read the Full Article

John Gentry, CEO of OpenX, says the company seeks fair competition in the marketplace and a judgment to prevent similar conduct.

OpenX announced support for Unified ID 2.0, an identity initiative supported by The Trade Desk and other industry leaders.

OpenX is launching a Cookieless Deal Library that lets advertisers test and activate campaigns using alternatives to third-party cookies, regardless of DSP choice.

The page describes OpenX career opportunities, company culture, and benefits.

OpenX offers an independent supply-side platform for partners.

OpenX Technologies offers a programmatic advertising platform, an ad exchange, and digital advertising solutions.

The page discusses programmatic advertising and strategies for maximizing ad spend with OpenX.

OpenX describes its approach to data privacy in advertising, including secure infrastructure, privacy-compliant targeting, and global regulatory compliance.

OpenX's policy explains how it uses cookies to collect data about website visitors.

OpenX's policy explains how it may process personal data from job applicants.

The page lets users opt out of the company's services in their browser.

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