Newsletter and email publishing platform built for verified news organizations to send and monetize newsletters.
Overlooked operates a newsletter and email publishing platform designed exclusively for verified news organizations. The platform lets publishers import, create, draft, edit, and deliver newsletters to their audiences.
Subscribers choose from monthly and annual tiers scaling from a Starter plan through Growth and Enterprise to custom pricing for over 100,000 subscribers. The platform adds campaign analytics, dedicated IP addresses, send API integrations, and advertiser monetization to help newspapers drive digital revenue.
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| Attribute | Overlooked — Newsletter Platform | Mailchimp | Newsletter Publishing Platform | Newsletter Publishing Platform | |
|---|---|---|---|---|---|
| Provider |  | | | | |
| Founded | 2018 | 1983 | 2017 | 2021 | |
| Sells To | Enterprise | Enterprise, Small Business | — | Small Business | |
| Pricing Model | Recurring, Software | Recurring, Software, Transactional | — | Advertising, Recurring, Software | |
| Ownership | Private | Public | Venture-backed | Venture-backed |
Provider
Founded 2018
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private
Provider
Founded 1983
Sells To Enterprise, Small Business
Pricing Model Recurring, Software, Transactional
Ownership Public
Provider
Founded 2017
Sells To —
Pricing Model —
Ownership Venture-backed
Provider
Founded 2021
Sells To Small Business
Pricing Model Advertising, Recurring, Software
Ownership Venture-backed
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