Mailchimp provides email and SMS marketing, marketing automations, audience segmentation, A/B testing, landing pages, and website building. The platform integrates with e-commerce stores including Shopify, WooCommerce, and Square to drive ROI through personalized campaigns. Plans include Free, Essentials, Standard, and Premium.

Mailchimp was acquired by Intuit in 2021 and continues to operate as a leading marketing platform for small and mid-sized businesses. It offers AI-powered creative tools, predictive analytics, and customer journey orchestration to help brands build lasting relationships with their audiences across multiple channels.