Intuit
Public
Intuit is the global financial technology platform powering prosperity for ~100 million customers through TurboTax, Credit Karma, QuickBooks, and Mailchimp.
Founded
1983Intuit Inc. (NASDAQ: INTU) is a global financial technology platform founded in 1983 and headquartered in Mountain View, California. The company operates an AI-driven expert platform delivering 'done-for-you' experiences across tax preparation, small business accounting, personal finance, and email marketing. Under CEO Sasan Goodarzi since 2019, Intuit has grown revenue from $7.7 billion to $18.8 billion in FY2025. The company serves approximately 100 million customers worldwide. Key products include TurboTax (consumer tax), QuickBooks (small business accounting), Credit Karma (consumer finance), and Mailchimp (email marketing).
Intuit has made major acquisitions including Credit Karma ($8.1B, 2020) and Mailchimp ($12B, 2021). In FY2025, total revenue grew 16% to $18.8 billion, with Global Business Solutions Group revenue up 16% to $11.1 billion and Consumer Group revenue up 10% to $4.9 billion. The company has developed GenOS, its generative AI operating system, to power autonomous financial experiences. Intuit continues to expand its AI-driven platform strategy across consumer and business segments.
Intuit - M & A Snapshot
Intuit - Products & Services
QuickBooks Payroll is Intuit's small-business payroll service integrated with QuickBooks accounting.
Competing Products
QuickBooks Time is Intuit's time tracking and employee scheduling software for small businesses.
Competing Products
Free credit scores, reports, and personalized monitoring for consumers.
Competing Products
Free tax preparation and filing service offered by Credit Karma.
Competing Products
AI-powered ERP platform for mid-market businesses with multi-entity accounting, payroll, HR, and marketing integration.
Competing Products
Mailchimp is an AI-powered email marketing and automations platform.
Competing Products
QuickBooks is cloud accounting software for small and mid-sized businesses.
Competing Products
TurboTax is tax preparation software for individuals, families, and small businesses.
Competing Products
Intuit - Similar Companies
Intuit - Quick Facts
Who are Intuit's competitors?
Companies similar to Intuit include Capital One Financial, Self, H&R Block Company and FreeTaxUSA Company.
When was Intuit founded?
Intuit was founded in 1983.
Where is Intuit's headquarters located?
Intuit's headquarters is located in Mountain View, CA, US.
When was Intuit's last funding round?
Intuit's most recent funding round was for $4B (USD) in September 2023.
How much has Intuit raised to-date?
As of Sep 12, 2023, Intuit has raised a total of $4B (USD).
How many employees does Intuit have?
Intuit has 18,200 employees as of Feb 4, 2024.
Intuit - Classification
- Ownership
- Geographic Exposure
- Global
- Model
- Customer
- Unique IDs
- ein: 770034661
- secCik: 0000896878
- ticker: INTU
- NAICS
- 513200Software Publishers
- 510000Information
- 513000Publishing Industries
- 513210Software Publishers
- SIC
- 7300Business Services
- 7370Computer Programming, Data Processing, And Other Computer Related
- 7372Prepackaged Software
- ISIC
- 1820Reproduction of recorded media
- 5820Software publishing
Show 21 more industry codes
- NAICS
- 334600Manufacturing and Reproducing Magnetic and Optical Media
- 540000Professional, Scientific, and Technical Services
- 541200Accounting, Tax Preparation, Bookkeeping, and Payroll Services
- 541500Computer Systems Design and Related Services
- 541512Computer Systems Design Services
- 330000Manufacturing
- 520000Finance and Insurance
- 334000Computer and Electronic Product Manufacturing
- 541000Professional, Scientific, and Technical Services
- 334610Manufacturing and Reproducing Magnetic and Optical Media
- 541510Computer Systems Design and Related Services
- 541511Custom Computer Programming Services
- SIC
- 7373Computer Integrated Systems Design
- 8720Accounting, Auditing, And Bookkeeping Services
- 6000Depository Institutions
- 6200Security And Commodity Brokers, Dealers, Exchanges, And Services
- 8700Engineering, Accounting, Research, Management, And Related Services
- 6280Services Allied With The Exchange Of Securities Or Commodities
- 6282Investment Advice
- 7371Computer Programming Services
- ISIC
- 6202Computer consultancy and computer facilities management activities