
TurboTax is tax preparation software for individuals, families, and small businesses.
TurboTax delivers full service, assisted, and DIY tax preparation for individuals, families, and small businesses. Products include TurboTax Free Edition for simple returns, TurboTax Deluxe for maximizing deductions, TurboTax Premium for investors and self-employed filers, TurboTax Live Assisted with on-demand expert help, and TurboTax Live Full Service where a tax expert prepares and files the return start-to-finish. The platform imports W-2s, investment transactions from 100+ brokerages, and supports up to 20,000 crypto transactions.
TurboTax is built by Intuit and is one of the most widely used tax preparation platforms in the United States. It offers plans from free simple filing to premium full-service preparation, with expert assistance available on demand. The software guarantees accurate calculations and maximum refund, backed by audit support and representation guarantees.

Sumly — AI Tax and Expense Platform

Online Tax Preparation Software

H&R Block
hrblock.com

Credit Karma Tax
creditkarma.com

Keeper Tax

QuickBooks

FreeTaxUSA

Nyc-Based Alt/Finance Innovates Insurance, Lending, And

Pennee Provides Credit Financing Solutions To

: Leveraging Alternative Data To Enhance

Xero — Cloud Accounting Software

Cloud Accounting Software

Bank Data Connectivity Platform

Financial Data APIs

Brex Card
brex.com

Klutch Credit
klutchcard.com

Privy Wallet Infrastructure
privy.io

BILL Spend & Expense
bill.com

Privacy Virtual Cards
privacy.com

Ramp Corporate Cards
ramp.com

: A Business Services Provider Offering

Klutch Spend
klutchcard.com

Apple Card
apple.com

Mercury Card
mercury.com

Stripe Payments
stripe.com

: Specialized Software Provider For Mobile

Mobile Payment And Wallet Services For

Payment Network Services

Braintree

PayPal Checkout
paypal.com

Square Payments
squareup.com

Point-of-Sale Financing
paypal.com

Shift4 Payments
shift4.com

Olo Pay
olo.com

Toast Payments

Klarna Pay Later
klarna.com

PayPal Pay Later
paypal.com
| Attribute | TurboTax | Sumly — AI Tax and Expense Platform | Online Tax Preparation Software | H&R Block | Credit Karma Tax | Keeper Tax | QuickBooks | FreeTaxUSA | Nyc-Based Alt/Finance Innovates Insurance, Lending, And | Pennee Provides Credit Financing Solutions To | : Leveraging Alternative Data To Enhance | Xero — Cloud Accounting Software | Bank Data Connectivity Platform | Financial Data APIs | Brex Card | Klutch Credit | Privy Wallet Infrastructure | BILL Spend & Expense | Privacy Virtual Cards | Ramp Corporate Cards | : A Business Services Provider Offering | Klutch Spend | Apple Card | Mercury Card | Stripe Payments | : Specialized Software Provider For Mobile | Mobile Payment And Wallet Services For | Payment Network Services | Braintree | PayPal Checkout | Square Payments | Point-of-Sale Financing | Shift4 Payments | Olo Pay | Toast Payments | Klarna Pay Later | PayPal Pay Later | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Provider | ||||||||||||||||||||||||||||||||||||||
| Founded | 1983 | 2024 | 1998 | 1955 | 1983 | 2019 | 1983 | 2001 | 2003 | 2021 | 2022 | 2006 | 2013 | 2013 | 2017 | 2019 | 2021 | 2006 | 2014 | 2019 | 2010 | 2019 | 1976 | 2017 | 2010 | 2023 | 2022 | 1850 | 1998 | 1998 | 2009 | 1998 | 1999 | 2005 | 2011 | 2005 | 1998 | |
| Sells To | Enterprise, Small Business | Small Business | — | Consumers, Small Business | Enterprise, Small Business | Small Business | Enterprise, Small Business | — | Enterprise | Small Business | Enterprise, Small Business | Small Business | Enterprises | Enterprises | Enterprise | Individuals | Enterprises | Enterprises, Small Business | Individuals | Enterprise, Small Business | — | Individuals | Enterprises, Individuals | Startup | Enterprises, SMB | Enterprise | Small Business | B2B, B2C | Enterprises | Enterprises | Individuals, SMB | Enterprises | — | Enterprises | Enterprise, Small Business | Enterprises, Individuals | Enterprises | |
| Pricing Model | Recurring, Software, Transactional | SaaS | — | Transactional | Recurring, Software, Transactional | Recurring, Software | Recurring, Software, Transactional | — | Recurring, Software, Transactional | Recurring, Software, Transactional | Recurring, Software, Transactional | SaaS, Subscription | Subscription | Subscription | Recurring, Software, Transactional | Subscription | Recurring | Recurring, Software | Subscription | Recurring, Software, Transactional | Recurring, Transactional | Subscription | Services, Subscription | SaaS | Recurring, Transactional, Usage-based | Recurring | Recurring | Transaction Fees | Transactional Commission | Transactional Commission | Transactional Commission | Transactional Commission | — | SaaS | Recurring, Software, Transactional | Transactional Commission | Transactional Commission | |
| Ownership | Public | Venture-backed private company | — | Public | Public | Venture Capital | Public | — | Private, Venture Capital | Venture Capital | Venture Capital | Public | Private | Private | Acquired | Private | Venture Capital | Public | Private | Equity, Venture Capital | Private, Venture Capital | Private | Public | Private | Private Equity, Venture Capital | Private | Venture Capital | Public | Public | Public | Public | Public | — | Private | Public | Public | Public |
Provider Intuitintuit.com$4B raised · Public
Founded 1983
Sells To Enterprise, Small Business
Pricing Model Recurring, Software, Transactional
Ownership Public
Provider
Sumlygetsumly.com$0 raised
Founded 2024
Sells To Small Business
Pricing Model SaaS
Ownership Venture-backed private company
Provider
TaxActtaxact.com$0 raised
Founded 1998
Sells To —
Pricing Model —
Ownership —
Provider
H&R Block Company$0 raised · Public
Founded 1955
Sells To Consumers, Small Business
Pricing Model Transactional
Ownership Public
Provider Intuitintuit.com$4B raised · Public
Founded 1983
Sells To Enterprise, Small Business
Pricing Model Recurring, Software, Transactional
Ownership Public
Provider
Keeperkeepertax.com$15.8M raised · Series A
Founded 2019
Sells To Small Business
Pricing Model Recurring, Software
Ownership Venture Capital
Provider Intuitintuit.com$4B raised · Public
Founded 1983
Sells To Enterprise, Small Business
Pricing Model Recurring, Software, Transactional
Ownership Public
Provider
FreeTaxUSA Companyfreetaxusa.com$0 raised
Founded 2001
Sells To —
Pricing Model —
Ownership —
Provider
Alt.Fnaltfndata.com$120k raised · Pre-Seed
Founded 2003
Sells To Enterprise
Pricing Model Recurring, Software, Transactional
Ownership Private, Venture Capital
Provider
Pennee Technologiespennee.co$450k raised · Pre-Seed
Founded 2021
Sells To Small Business
Pricing Model Recurring, Software, Transactional
Ownership Venture Capital
Provider
Shuboxshubox.ai$0 raised · Pre-Seed
Founded 2022
Sells To Enterprise, Small Business
Pricing Model Recurring, Software, Transactional
Ownership Venture Capital
Provider
Xeroxero.com$0 raised · Public
Founded 2006
Sells To Small Business
Pricing Model SaaS, Subscription
Ownership Public
Provider
Plaidplaid.com$734.3M raised · Series D
Founded 2013
Sells To Enterprises
Pricing Model Subscription
Ownership Private
Provider
Plaidplaid.com$734.3M raised · Series D
Founded 2013
Sells To Enterprises
Pricing Model Subscription
Ownership Private
Provider
Brexbrex.com$1.5B raised · Late Stage Private
Founded 2017
Sells To Enterprise
Pricing Model Recurring, Software, Transactional
Ownership Acquired
Provider
Klutchklutchcard.com$840k raised · Seed
Founded 2019
Sells To Individuals
Pricing Model Subscription
Ownership Private
Provider
Privyprivy.io$41.3M raised · Acquired
Founded 2021
Sells To Enterprises
Pricing Model Recurring
Ownership Venture Capital
Provider
Bill.com Holdingsbill.com$216M raised · Public
Founded 2006
Sells To Enterprises, Small Business
Pricing Model Recurring, Software
Ownership Public
Provider
Privacy.comprivacy.com$0 raised
Founded 2014
Sells To Individuals
Pricing Model Subscription
Ownership Private
Provider
Rampramp.com$2.1B raised · Series D
Founded 2019
Sells To Enterprise, Small Business
Pricing Model Recurring, Software, Transactional
Ownership Equity, Venture Capital
Provider
Astriusastrius.co$100k raised · Pre-Seed
Founded 2010
Sells To —
Pricing Model Recurring, Transactional
Ownership Private, Venture Capital
Provider
Klutchklutchcard.com$840k raised · Seed
Founded 2019
Sells To Individuals
Pricing Model Subscription
Ownership Private
Provider
Appleapple.com$0 raised · Public
Founded 1976
Sells To Enterprises, Individuals
Pricing Model Services, Subscription
Ownership Public
Provider
Mercurymercury.com$446M raised · Series C
Founded 2017
Sells To Startup
Pricing Model SaaS
Ownership Private
Provider
Stripestripe.com$8.7B raised · Series A
Founded 2010
Sells To Enterprises, SMB
Pricing Model Recurring, Transactional, Usage-based
Ownership Private Equity, Venture Capital
Provider
Buyableitsbuyable.com$120k raised · Seed
Founded 2023
Sells To Enterprise
Pricing Model Recurring
Ownership Private
Provider
Storspaystorspay.com$120k raised · Pre-Seed
Founded 2022
Sells To Small Business
Pricing Model Recurring
Ownership Venture Capital
Provider
American Expressamericanexpress.com$0 raised · Public
Founded 1850
Sells To B2B, B2C
Pricing Model Transaction Fees
Ownership Public
Provider
PayPalpaypal.com$5.2B raised · Public
Founded 1998
Sells To Enterprises
Pricing Model Transactional Commission
Ownership Public
Provider
PayPalpaypal.com$5.2B raised · Public
Founded 1998
Sells To Enterprises
Pricing Model Transactional Commission
Ownership Public
Provider
Blockblock.xyz$601.2M raised · Public
Founded 2009
Sells To Individuals, SMB
Pricing Model Transactional Commission
Ownership Public
Provider
PayPalpaypal.com$5.2B raised · Public
Founded 1998
Sells To Enterprises
Pricing Model Transactional Commission
Ownership Public
Provider
Shift4shift4.com$13.7M raised · Public
Founded 1999
Sells To —
Pricing Model —
Ownership —
Provider
Oloolo.com$2.2B raised · Acquired Subsidiary
Founded 2005
Sells To Enterprises
Pricing Model SaaS
Ownership Private
Provider
Toasttoasttab.com$962M raised · Public
Founded 2011
Sells To Enterprise, Small Business
Pricing Model Recurring, Software, Transactional
Ownership Public
Provider
Klarnaklarna.com$4.8B raised · Public
Founded 2005
Sells To Enterprises, Individuals
Pricing Model Transactional Commission
Ownership Public
Provider
PayPalpaypal.com$5.2B raised · Public
Founded 1998
Sells To Enterprises
Pricing Model Transactional Commission
Ownership Public