
TurboTax is tax preparation software for individuals, families, and small businesses.
TurboTax delivers full service, assisted, and DIY tax preparation for individuals, families, and small businesses. Products include TurboTax Free Edition for simple returns, TurboTax Deluxe for maximizing deductions, TurboTax Premium for investors and self-employed filers, TurboTax Live Assisted with on-demand expert help, and TurboTax Live Full Service where a tax expert prepares and files the return start-to-finish. The platform imports W-2s, investment transactions from 100+ brokerages, and supports up to 20,000 crypto transactions.
TurboTax is built by Intuit and is one of the most widely used tax preparation platforms in the United States. It offers plans from free simple filing to premium full-service preparation, with expert assistance available on demand. The software guarantees accurate calculations and maximum refund, backed by audit support and representation guarantees.
| Attribute | TurboTax | Freelancer Tax and Bookkeeping | H&R Block | Online Tax Preparation Software | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 1983 | 2024 | 1955 | 1998 | |
| Sells To | Enterprise, Small Business | Small Business | Consumers, Small Business | — | |
| Pricing Model | Recurring, Software, Transactional | SaaS | Transactional | — | |
| Ownership | Public | Venture-backed private company | Public | — |
Provider Intuitintuit.com$4B raised · Public
Founded 1983
Sells To Enterprise, Small Business
Pricing Model Recurring, Software, Transactional
Ownership Public
Provider 
Founded 2024
Sells To Small Business
Pricing Model SaaS
Ownership Venture-backed private company
Provider 
Founded 1955
Sells To Consumers, Small Business
Pricing Model Transactional
Ownership Public
Provider 
Founded 1998
Sells To —
Pricing Model —
Ownership —