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Pandora
AddedFeb 13, 2024
UpdatedJun 18, 2026
Pandora

Pandora

Public

Pandora, a Sirius XM-owned music streaming service, offers personalized recommendations based on musical traits.

HQ
Oakland, CA, US
Founded
2000
Overview
Compare
Fundraising
Employees
Website

Pandora, founded in January 2000 as Savage Beast Technologies by Will Glaser, Jon Kraft, and Tim Westergren, is a music streaming service based in Oakland, California. Now a subsidiary of Sirius XM Holdings, Pandora's core mission is to provide personalized music recommendations through its Music Genome Project, which classifies songs by various musical traits. The service initially launched as an internet radio platform and has since evolved into a subscription-based model, focusing on delivering tailored music experiences to its users in the United States.

Notable figures associated with Pandora include its founders and key investors from Sirius XM Holdings. The company has achieved significant milestones, such as pioneering the use of advanced algorithms for music recommendation and amassing a large user base. Pandora's impact on the music streaming industry is marked by its innovative approach to personalization and its role in shaping how users discover and enjoy music.

Pandora - Similar Companies

Project Playlist logo

Project Playlist

playlist.com

8tracks logo

8tracks

8tracks.com

Spotify logo

Spotify

open.spotify.com

SoundCloud logo

SoundCloud

soundcloud.com

SiriusXM logo

SiriusXM

siriusxm.com

FanFare Music logo

FanFare Music

Music Intelligence Solutions logo

Music Intelligence Solutions

uplaya.com

BoomboxFM logo

BoomboxFM

boombox.fm

MusicIP logo

MusicIP

TuneIn logo

TuneIn

tunein.com

Radioio logo

Radioio

Rebelation logo

Rebelation

rebelation.com

Smule logo

Smule

smule.com

Feed.fm logo

Feed.fm

feed.fm

Music Xray logo

Music Xray

Pandora - Quick Facts

Who are Pandora's competitors?

Companies similar to Pandora include Project Playlist, 8tracks, Spotify and SoundCloud.

When was Pandora founded?

Pandora was founded in 2000.

Where is Pandora's headquarters located?

Pandora's headquarters is located in Oakland, CA, US.

When was Pandora's last funding round?

Pandora's most recent funding round was for $480M (USD) in June 2017.

How much has Pandora raised to-date?

As of Jun 9, 2017, Pandora has raised a total of $750.3M (USD).

How many employees does Pandora have?

Pandora has 2,200 employees as of Feb 4, 2024.

Pandora - Classification

Ownership
  • Public
Technology
  • AI
  • Analytics
Geographic Exposure
  • United States
Model
  • Platform
Revenue
  • Advertising
  • Recurring
  • Software
Customer
  • Consumers
Main Product
  • Music Streaming
Tags
  • Music
  • SaaS
NAICS
  • 518000Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
  • 518200Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
  • 510000Information
  • 518210Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7372Prepackaged Software
Show 11 more industry codes
NAICS
  • 513200Software Publishers
  • 512000Motion Picture and Sound Recording Industries
  • 513000Publishing Industries
  • 512200Sound Recording Industries
  • 512250Record Production and Distribution
  • 513210Software Publishers
SIC
  • 7900Amusement And Recreation Services
  • 7310Advertising
  • 7920Theatrical Producers (except Motion Picture), Bands, Orchestras
  • 7313Radio, Television, And Publishers' Advertising Representatives
  • 7929Bands, Orchestras, Actors, And Other Entertainers And Entertainment