Pandora

Pandora and Off Platform revenue reached $2,141 million in 2025, split 75 percent advertising and 25 percent subscriber revenue, after $2,146 million in 2024 and $2,113 million in 2023. The service carried more than 40 million active users into that base.

Pandora anchors the streaming side of SiriusXM, which counts roughly 255 million monthly listeners in North America, so the outlook rides on connected audio advertising rather than subscriber volume alone.

Pandora sells every subscription tier self-serve: a free ad-supported plan, Pandora Plus at $5.99 per month after a 30-day free trial, and Pandora Premium at $11.99 per month after 60 days free. There is no contact-sales or demo-request step anywhere in the funnel.

Discounted Premium plans complement the standard rates, and every tier enrolls directly online, keeping subscription access self-serve end to end.

Pandora, a SiriusXM subsidiary, is the largest ad-supported audio entertainment streaming service in the United States, delivering personalized music and podcast listening through its mobile app, the web, and integrations with more than 2,000 connected products. The Music Genome Project and Podcast Genome Project drive its recommendations.

The company is also the leading digital audio advertising platform in the United States, reaching brands through its own service, the AdsWizz platform, and third-party services such as SoundCloud.