CustomerFirst
Provider 
Founded 1885
Sells To —
Pricing Model —
Ownership —

CustomerFirst is Performance Foodservice's online ordering platform for restaurants and other foodservice operators.
CustomerFirst is the online ordering platform built by Performance Foodservice for restaurant customers. It supports product search, custom order guides, par-level inventory tracking, and ordering across multiple locations from a browser or its mobile app.
The platform provides real-time delivery tracking, invoice access with spending insight tools, and recipe and menu costing features. It also integrates directly with national chain POS and ERP systems so multi-unit operators can connect purchasing without manual re-entry.
| Attribute | CustomerFirst | Gordon Now, Gordon Reporting | |
|---|---|---|---|
| Provider | |||
| Founded | 1885 | 1897 | |
| Sells To | — | Enterprise, Small Business | |
| Pricing Model | — | Recurring, Transactional | |
| Ownership | — | Private |
Provider 
Founded 1885
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 1897
Sells To Enterprise, Small Business
Pricing Model Recurring, Transactional
Ownership Private


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Commission-free direct ordering system on the restaurant's own website and branded app.

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