Portl Media was founded with the mission to revolutionize in-car entertainment and advertising by leveraging geo-location data from rideshare vehicles. The company's vision is to enhance the rider experience by providing engaging content, targeted advertisements, and commerce opportunities through tablets installed in rideshare cars. By tapping into the power of geo-location data via API from rideshare companies, Portl Media delivers tailored media and entertainment options to riders, creating a unique and interactive in-transit experience.

Notable affiliated individuals and investors include industry veterans and venture capitalists who recognize the potential of integrating media with geo-location technology. Portl Media has achieved significant milestones, such as successful partnerships with major rideshare companies and the deployment of their tablets in a growing number of vehicles. Their innovative approach has not only improved the rider experience but also provided advertisers with a highly targeted platform, making a substantial impact on the media and advertising landscape within the rideshare market.