Primetag raises EUR5.6 million in a round co-led by Indico Capital Partners and Iberis Capital to scale its AI-powered influencer marketing platform. Its Universe AI platform operates across more than 50 markets and has analyzed over 3 billion content pieces; clients include IKEA, Mango, Coca-Cola, Mondelez, IPG Mediabrands, Dentsu, and Publicis.
Primetag raises €5.6 million to accelerate its AI platform for influencer marketing. The company operates in more than 50 markets, has about 45 staff, and is expanding in Brazil, Mexico, and the United States.
Primetag launches Universe, an AI assistant drawing on a database of more than 20 million influencers and 3 billion content pieces spanning 55 countries. The assistant is being piloted by Dentsu, Mango, Calzedonia, Parfois and El Corte Ingles, according to the announcement.
Primetag launches Universe, an AI-powered conversational assistant that brings influencer-marketing analytics to brands and agencies. The announcement identifies brands and agencies as its intended users but does not specify particular analytics, integrations, other product capabilities, or details about its launch.