pubX builds agent-to-agent advertising infrastructure that connects publishers, advertisers and agencies through governed, transparent media transactions.
pubX grew out of years of building machine-learning pricing and optimisation technology for digital publishers, where it learned to price and sell publisher inventory at scale before extending that foundation to both sides of the advertising transaction. Its seller agents negotiate the value of every publisher impression while its buyer agents evaluate inventory, build audience segments and activate campaigns with advertiser approval at each step.
Its buyer and seller agents transact directly with one another under client-set autonomy, a mechanism that sets pubX apart from traditional programmatic pipes that never surface publisher first-party signals. The company targets publishers monetising first-party data and the advertisers and agencies seeking premium inventory and greater pricing precision.
