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TrafficAvenue
AddedFeb 18, 2024
UpdatedJun 18, 2026
TrafficAvenue

TrafficAvenue

Seed

Traffic Avenue: A real-time ad trading platform using RTB standards for precise targeting, maximizing publisher revenue and advertiser engagement.

HQ
Henderson, NV, US
Founded
2013
Overview
Compare
Fundraising
Employees
Website

Traffic Avenue, founded with the mission to revolutionize digital advertising, operates as a real-time advertising trading platform utilizing Real-Time Bidding (RTB) standards. The company's vision is to enhance the efficiency and effectiveness of online advertising for both advertisers and publishers. Traffic Avenue offers services that enable advertisers to buy targeted traffic and publishers to sell ad space in an automated manner. Their proprietary algorithm evaluates each visitor in real-time, allowing for precise targeting and significant revenue increases for publishers.

Notable investors and affiliated individuals have backed Traffic Avenue, contributing to its rapid growth and industry recognition. The platform has achieved significant milestones, including helping publishers increase their revenues by up to 80% through optimized ad placements. Traffic Avenue's impact on the digital advertising market is marked by its innovative use of big data and performance-based ad network, ensuring that advertisers only pay for genuine user interactions. This approach has positioned Traffic Avenue as a leader in the real-time advertising space.

TrafficAvenue - Quick Facts

When was TrafficAvenue founded?

TrafficAvenue was founded in 2013.

Where is TrafficAvenue's headquarters located?

TrafficAvenue's headquarters is located in Henderson, NV, US.

When was TrafficAvenue's last funding round?

TrafficAvenue's most recent funding round was for $410k (USD) in July 2015.

How much has TrafficAvenue raised to-date?

As of Jul 31, 2015, TrafficAvenue has raised a total of $410k (USD).

How many employees does TrafficAvenue have?

TrafficAvenue has 6 employees as of Feb 4, 2024.

TrafficAvenue - Classification

Technology
  • AI
  • Analytics
Geographic Exposure
  • Global
Revenue
  • SaaS
Customer
  • Enterprise
  • Small Business
Main Product
  • Advertising
  • Platform
Tags
  • Adtech
  • Data