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Yieldmo
AddedFeb 15, 2024
UpdatedJun 18, 2026
Yieldmo

Yieldmo

Yieldmo, an American tech firm, enhances value in digital advertising for buyers and sellers.

HQ
New York City, NY, US
Founded
2012
Overview
Compare
Fundraising
Employees
Website

Yieldmo, founded in June 2012 by Mike Yavonditte, Rick Eaton, Teddy Jawde, and Todd Coleman, is an American technology company specializing in digital advertising. The company aims to maximize the value of advertising for buyers, sellers, and consumers through its innovative real-time curation system. Yieldmo's platform leverages privacy-compliant contextual data, machine learning, and proprietary digital formats to enhance ad inventory value without relying on audience data. The company operates a global omnichannel exchange that matches publishers with advertisers.

Yieldmo has made significant strides in the digital advertising industry by offering advanced solutions that improve ad performance and efficiency. Key achievements include the development of their proprietary Smart Exchange and the publication of influential whitepapers like "Creative Performance with DFO and AI." Notable figures in the company include Duc Chau (CTO), Mari Kim Novak (CMO), and Jeremy Steinberg (CRO and GM, Marketplace). Yieldmo's innovative approach and leadership have positioned it as a prominent player in the online advertising and digital marketing sectors.

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Yieldmo - Quick Facts

Who are Yieldmo's competitors?

Companies similar to Yieldmo include yieldPass, TrafficAvenue, Yomob Technology and AdPushup.

When was Yieldmo founded?

Yieldmo was founded in 2012.

Where is Yieldmo's headquarters located?

Yieldmo's headquarters is located in New York City, NY, US.

When was Yieldmo's last funding round?

Yieldmo's most recent funding round was for $2M (USD) in July 2020.

How much has Yieldmo raised to-date?

As of Jul 23, 2020, Yieldmo has raised a total of $43.2M (USD).

How many employees does Yieldmo have?

Yieldmo has 151 employees as of Feb 5, 2024.

Yieldmo - Classification

Ownership
  • Private
Technology
  • AI
  • Machine Learning
Geographic Exposure
  • Global
Model
  • Marketplace
  • Platform
Customer
  • Enterprise
Main Product
  • Advertising
  • Data
Tags
  • API
NAICS
  • 540000Professional, Scientific, and Technical Services
  • 541000Professional, Scientific, and Technical Services
  • 541800Advertising, Public Relations, and Related Services
  • 541810Advertising Agencies
SIC
  • 7300Business Services
  • 7310Advertising
  • 7311Advertising Agencies
Show 6 more industry codes
NAICS
  • 541600Management, Scientific, and Technical Consulting Services
  • 541610Management Consulting Services
  • 541613Marketing Consulting Services
SIC
  • 8700Engineering, Accounting, Research, Management, And Related Services
  • 8740Management And Public Relations Services
  • 8742Management Consulting Services