Rakuten Group, Inc., founded in 1997 by Hiroshi Mikitani, is a Japanese e-commerce company with a core mission to empower people and society through innovation. The company's vision is to become the global innovation leader in internet services. Rakuten offers a diverse range of products and services, including internet finance services like Rakuten Card and Rakuten Bank, as well as digital content services such as electronic book offerings. The company focuses on both the domestic Japanese market and international expansion.
Notable figures affiliated with Rakuten include founder Hiroshi Mikitani. The company has attracted significant investment from global entities, enhancing its market presence. Key achievements include the successful launch of Rakuten Mobile and the development of drone delivery services. Rakuten's overall impact is substantial, revolutionizing e-commerce and fintech sectors while fostering meaningful connections through its diverse service offerings.