Rakuten Cash Back Button
Provider 
Founded 1997
Sells To Consumers, Small Business
Pricing Model Recurring, Transactional
Ownership Public

Rakuten Cash Back Button finds coupons and cash-back offers through a browser extension.
Rakuten Cash Back Button is Rakuten's browser extension for finding cash back, coupons, and shopping deals while users browse retailer sites. It alerts shoppers when rewards are available and can apply coupons during checkout.
The extension competes with PayPal Honey in rewards and coupon discovery, where shoppers compare cash-back availability, coupon automation, browser support, and payout options.
Adds products that compete with one of Rakuten Cash Back Button’s direct competitors but not with Rakuten Cash Back Button itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Rakuten Cash Back Button | PayPal Honey | Capital One Shopping | |
|---|---|---|---|---|
| Linked Through | — | Direct competitor | PayPal Honey | |
| Provider | ||||
| Founded | 1997 | 1998 | 1988 | |
| Sells To | Consumers, Small Business | Enterprises | Individuals | |
| Pricing Model | Recurring, Transactional | Transactional Commission | — | |
| Ownership | Public | Public | — |
Provider 
Founded 1997
Sells To Consumers, Small Business
Pricing Model Recurring, Transactional
Ownership Public
Provider 
Founded 1998
Sells To Enterprises
Pricing Model Transactional Commission
Ownership Public
Linked Through PayPal Honey
Provider 
Founded 1988
Sells To Individuals
Pricing Model —
Ownership —


Automatic cashback on brands consumers care about, applied simply by paying with their existing bank card.


Capital One Shopping is a browser extension for automated coupon codes and price comparisons.


Ibotta is a cash back app that pays shoppers for eligible in-store and online purchases.
Automatic cashback on brands consumers care about, applied simply by paying with their existing bank card.

Capital One Shopping is a browser extension for automated coupon codes and price comparisons.

Ibotta is a cash back app that pays shoppers for eligible in-store and online purchases.
