
RB2B is a website visitor identification platform company that matches anonymous B2B web traffic to named people and companies.
rb2b.comCrawled Oct 22, 2026
RB2B ABM software alerts reps when target accounts visit, identifying visitors with names, emails, and LinkedIn profiles.
B2B ecommerce analytics that go beyond sessions: RB2B identifies the name, email and LinkedIn profile of website visitors. Free forever plan available.
RB2B generates B2B SaaS leads by identifying website visitors’ names, emails, and LinkedIn profiles, then sends them to Slack.
RB2B trained AI agents to manage an entire business for a week, as documented in a 6-day email series and 15 videos.
RB2B identifies anonymous website visitors with names, emails, and LinkedIn profiles for follow-up.
An RB2B Academy tutorial shows how to use RB2B and Clay to auto-email identified website visitors and generate pipeline.
An RB2B Academy tutorial demonstrates how to create email message variations based on visitor job titles.
RB2B identifies anonymous website visitors in real time by delivering LinkedIn profile data for US IPs via Slack integration.
Compare RB2B with 6sense, Clearbit, Leadfeeder, Lead Forensics, Warmly, Snitcher and more website visitor identification tools on data, coverage and price.
RB2B focuses on identifying individual people on websites, while 6sense tracks companies; the page compares them on visitor identification, pricing, and setup.
Compare RB2B vs Instantly for website visitor identification: person-level ID, LinkedIn profiles in Slack, 50+ integrations and a free forever plan.
RB2B offers real-time person-level visitor data, CRM integration, and transparent pricing as an alternative to Lead Forensics.
RB2B is website visitor identification software used by over 100,000 sites, developed by Retention.com.
How to use RB2B website visitor identification at every stage: LinkedIn alerts for startups, HubSpot routing for growth teams, and webhooks for enterprise.
Contact RB2B support at support@rb2b.com or live chat, see a demo, ask about data licensing and APIs, join the agency program, or submit a privacy request.
The RB2B demo shows how to install the pixel and retrieve LinkedIn profiles in Slack for identified visitors.
The RB2B demo covers pixel installation, Slack and CRM integration, and visitor identification setup.
RB2B discusses ad tech, audience activation, data embedding for OEMs, and enrichment or licensing opportunities.
RB2B identifies 70–80% of website visitors, including their names, LinkedIn profiles, and business emails, for Slack or CRM integration.
How to set up cookie consent when using RB2B, including when consent collection is required for global company-level visitor identification.
The RB2B Data Protection Addendum explains how RB2B and Retention.com process customer personal data.
RB2B’s US person-level ID does not apply to GDPR, while global company-level ID includes consent collection.
Exclude internal traffic, competitors and irrelevant domains, URLs or lists from website visitor identification with RB2B's Page Suppression feature.
The terms of the RB2B Affiliate Programme, covering eligibility, referral tracking, promotion rules, commissions, payouts and termination.
The RB2B Data Services Agreement: the terms governing customer use of RB2B website visitor identification data and services.
RB2B’s terms of service outline usage rules for its website visitor identification software and subscriptions.
We are bootstrapped, founder-led, and reached $9M ARR.
May 2026RB2B NewsletterNews article
RB2B says its Free plan will stop offering unmasked contact-level (person-level) resolution on January 22, 2026. It will still resolve individual visitors, but they will appear as company-level visitors.
Jan 2026RB2B Knowledge BaseNews article
Adam Robinson uses the playbook behind RB2B to grow Retention.com to $22M in revenue. In March 2024, RB2B launches after 300 discovery calls validate demand for B2B visitor identification; by launch day, a total of 3,000 people are already on its waitlist.
Oct 2025FounderpathNews article
Adam Robinson says he bootstrapped RB2B to $5 million in annual recurring revenue in 13 months with a five-person team. The page headline separately describes a six-person team.
Apr 2025StartupGTMNews article